It has been a year of unimaginable upheaval. The 2017 Edelman Trust Barometer finds that two-thirds of the countries we survey are now “distrusters.”
The 2017 Edelman Trust Barometer findings present important tea leaves for business this year.
The global Trust Index fell three points in the last year, the steepest decline we have ever documented.
Despite past protest movements such as “occupy Wall St,” mass outrage has yet to be directed squarely at the business elite. But there are new indications that this might be about to change.
When historians look back on the last 100 years, distinct chapters will emerge. Peace. War. Dislocation. Prosperity. As we live history, of course, each chapter ineluctably leads to the next.
The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.Read More