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6 A.M.

Draper Unversity

Draper University

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I went to Silicon Valley last week and took the opportunity to visit venture capitalist Tim Draper who has started Draper University in San Mateo. I told Draper that I would get Edelman involved in the education of his up and coming innovators because we are the yin to his yang.

reddit

A PR Pro’s Guide for reddit

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I’ve found myself using reddit more and more the past few years. A few weeks ago at the PRWeek Awards, I sat next to Victoria Taylor, director of talent at reddit, and we had a preliminary chat about her employer.

More 6 A.M. Posts

President Obama My Brother's Keeper

My Brother’s Keeper

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There are a few notable projects each year that people at Edelman and our sister PR firms feel privileged to work on. Yesterday, we helped launch My Brother’s Keeper Alliance program in the Bronx.

Ethics

A New Look at the Ethical Practice of PR

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I met this morning with my former client, Dick Martin, who had been Chief Communications Officer at AT&T. Martin’s goal is a practical framework for decision-making, that can help PR practitioners make the right calls in their daily counseling.

#EdelmanSundance

The Value of Creative Collaborations

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Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. The New Frontier program is designed to showcase new technologies and methods in storytelling, such as immersive designs, game theory and virtual reality.

Richard Edelman at Yale School of Management

Running a Service Business

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I was on a panel yesterday at the Yale School of Management with Sir Martin Sorrell of WPP, Dominic Barton of McKinsey & Company and Dr. Jeffrey Koplan, former head of the U.S. Centers for Disease Control and Prevention on managing a service enterprise.

New York Magazine

Triumph of the Verticals

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I learned about a six-year transformation of the New York Magazine brand that would take it from being New York City-focused to national, from master brand to a focus on the vertical brands.

The Right to Speak Out

The Right to Speak Out

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CEOs considering whether or not to take a public stand should have as a governing factor whether their companies have a natural connection to the issue or comparative advantage because of expertise. On a matter of broad human rights such as Indiana, I would argue that all companies have that connection.

51297801

Improving the Classroom Experience

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I believe the business community can play a role in supporting these educators in their important work by investing in the creation of free resources that can be used to augment existing curriculum.

Fingerprint

Long-Term Value Summit

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Our profession will play a vital role in this transition from short to long-term investing. The war will be won as much by communications as by the changes in policy by the corporations.​

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