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6 A.M.

Rio Olympics

Brazil and the Rio Olympics

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Richard Edelman just returned from ten days in Brazil visiting our office in São Paulo and a number of Olympic events in Rio de Janeiro, which is a magnificent setting for the Summer Games.

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Aspen Ideas 2016

Aspen Ideas Festival

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I spoke about trust, in particular the rise of populism, the dispersion of authority and the increasing self-reference of those reliant on social media at the Aspen Ideas Festival for the first time last week.

Edelman team with Venables and Starcom receiving the Titanium Award for REI’s #OptOutside

He Who Roars Last Roars Best

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A week at the Cannes Lions has provoked the full range of emotions within me, from utter frustration and disappointment on Tuesday evening when only a handful of PR firms won in the PR category, to a hands in the air shout of triumph on Saturday night.

How Brands Can Disrupt

How Brands Can Disrupt

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The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.

Politic relationship between Europe Union and Great Britain. Brexit

Brexit and Trust

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The UK goes to the polls in a week to decide whether or not to remain in the European Union. The electorate is evenly divided, with Leave ahead by a few points one week, Remain up two points on the next.

Day on the Quad

The Stanford Swimmer

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Many of you will have seen the story about the freshman at Stanford University who was found guilty of rape this week. The fact is that this can happen at any university at any time and unfortunately this type of behavior is becoming more common and frequent. But why?

Biking

Fitness as Health

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Richard Edelman went to the World Economic Forum Family Business Community meeting last weekend, where all participants sat on Swiss exercise balls for the entire 90-minute session.

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