The world wants more from brands, and consumers are asking a simple question: “Are you with me?”
In my first-ever video blog, Lisa and I speak about GWEN, the opportunities and challenges for women in the industry, what we as leaders need to do to create an environment that encourages women to lead and succeed.
More 6 A.M. Posts
We are at a perilous moment, when the majority of the world’s population has lost trust in the system.
Richard Edelman went to Baltimore to visit with Kevin Plank, CEO of Under Armour and took a tour of Port Covington, a post-industrial district in the city that was once a working port and railyard.
I love my job because the client challenges are more complex than ever and our people more determined to deliver on the promise of creativity and execution. Thanks to all of you for making this possible.
Today we launched the Undeniably Dairy campaign to reintroduce America to dairy, connecting consumers with these farmers, who are dedicated to delivering a quality product.
Richard Edelman spent two days last week in London. When he arrived, the headlines were blazing with a very 70s plan by Labour Party head Jeremy Corbyn.
Four years ago, we made the decision to invest in creative, planning and paid media specialists to help complement the skill sets of our corporate and classic public relations experts.
I am just back from Asia, where I visited our offices and clients in Singapore, Delhi and Mumbai.
Richard Edelman attended a breakfast hosted by the Chicago Council on Global Affairs. In short, we are in a fine mess with unpredictable consequences.
A number of major consumer-goods companies indicated they would be shifting away from traditional TV advertising. The reason: it no longer reaches or appeals to their target audiences
I spent a day-and-a-half at the Hispanicize conference in Miami earlier this week. The event, organized by entrepreneur Manny Ruiz, aims to interest major corporations in the burgeoning U.S. Hispanic market.