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6 A.M.

Marriage Equality

A Historic Decision

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The United States Supreme Court’s decision on marriage equality is a profound turn in the American culture wars. We have implemented Edelman Equal as a means of pushing forward with a diverse and empowered employee base.

Richard Edelman and Jamie Oliver at Cannes Lions 2015

Cannes Round Two

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I have concluded that Cannes is a perfect pair with Davos for Edelman and others in our sector. I come home more convinced than ever that PR firms can compete for the lead creative idea, for community activation and for continuous storytelling.

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The Power of the Earned Brand

The Power of the Earned Brand

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Our business has a surfeit of new tools at our disposal, from personalized advertising to targeted direct marketing and dynamic content creation. And yet, we are in danger of losing our consumer.

Richard Edelman at DePaul

Powerful Ideas

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I have just delivered the commencement address to the graduates of the College of Communication and College of Computing and Digital Media at DePaul. Graduates will need to deliver powerful ideas that change the course of business and brands. It is now what you will DO, not what you SAY, that matters.

Most of the Media Will Be OK

Most of the Media Will Be OK

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William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal, had breakfast with the Executive Committee of Edelman and shared his thoughts on public relations and the business model for mainstream media.

Draper-Unversity1

Draper University

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I went to Silicon Valley last week and took the opportunity to visit venture capitalist Tim Draper who has started Draper University in San Mateo. I told Draper that I would get Edelman involved in the education of his up and coming innovators because we are the yin to his yang.

reddit

A PR Pro’s Guide for reddit

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I’ve found myself using reddit more and more the past few years. A few weeks ago at the PRWeek Awards, I sat next to Victoria Taylor, director of talent at reddit, and we had a preliminary chat about her employer.

President Obama My Brother's Keeper

My Brother’s Keeper

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There are a few notable projects each year that people at Edelman and our sister PR firms feel privileged to work on. Yesterday, we helped launch My Brother’s Keeper Alliance program in the Bronx.

Ethics

A New Look at the Ethical Practice of PR

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I met this morning with my former client, Dick Martin, who had been Chief Communications Officer at AT&T. Martin’s goal is a practical framework for decision-making, that can help PR practitioners make the right calls in their daily counseling.

#EdelmanSundance

The Value of Creative Collaborations

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Today Edelman will be hosting the Sundance Institute’s New Frontier Day Lab storytelling program. The New Frontier program is designed to showcase new technologies and methods in storytelling, such as immersive designs, game theory and virtual reality.

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