Creative Newsroom

Real-Time Marketing

We believe that great brand storytelling and the ability to consistently generate high-quality, highly relevant engaging content can be a powerful differentiator for brands and organizations. Memorable stories and shareable content provide the connective power that brings people together in this time of great change.

Edelman built the Creative Newsroom, to provide clients with an agile and integrated platform for storytelling, for both planned and real-time marketing. We partner with clients to produce relevant content and real-time creative assets that support traditional, hybrid, social and owned strategies and align with longer-term brand and corporate narratives.

The Creative Newsroom is staffed by a team of content creators, strategists, trend spotters, community managers, analysts, paid and earned media experts, planners, writers and editors with backgrounds in visual, digital and traditional news and information.

Edelman’s Creative Newsroom approach works – either as an event-specific storytelling vehicle or an ongoing social content solution – because it deeply integrates the critical disciplines of community management, creative production, analytics and content strategy to provide real-time data, audience insights, design excellence and media amplification. Each layer of integration increases the efficiency of the Creative Newsroom process, ensuring that real-time marketing and planned content can be executed efficiently and effectively.

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