Successful AI Integrations Depend on Trust


Leveraging our extensive expertise in understanding the dynamics of trust—establishing, earning, and maintaining it— we empower organizations to effectively harness the potential of AI as a reliable and trust-building tool.

We are dedicated to guiding our clients in developing AI applications that are trusted. Through strategic stakeholder engagement, collaborative coalition building, and most importantly, transparent communication, we are committed to assisting our clients in deploying AI in a responsible manner that promotes growth while preserving trust.

We believe generative AI has the potential to revolutionize industries from healthcare to finance to education and entertainment. It’s the next frontier of innovation and creativity, and it has the potential to transform the way we live, work, and interact with the world around us.


Edelman has a broad range of AI offerings and capabilities

We have witnessed a widespread exploration of AI tools across various industries. However, businesses have yet to fully seize the potential of generative AI in a meaningful manner.

As we embark on the next wave of AI implementation, businesses will face significant transformational challenges. We can play a crucial role in facilitating this journey of change. Our expertise lies in educating clients about these transformative tools and guiding them in their practical utilization to support stakeholders and enhance operational efficiency. The opportunities ahead encompass various aspects, including:

  • Business and digital transformation

  • Product and service innovation

  • Process optimization

  • Education and training

  • Policy making and regulation

  • Risk and compliance

  • Trust and disinformation and more



AI marketing: 13 leaders to know

Artificial intelligence has become the hottest emerging technology for marketers, many of whom are eager to find immediate use cases for tools like ChatGPT in their business strategies.


Our Work


Edelman Trust Stream

Edelman Trust Stream delivers always-on, actionable insights that empower leaders, brands and corporations to build, propel and maximize trust.

Trust Stream applies Edelman’s proprietary trust LLM, ArchieAI to identify, score, summarize and explain the articles and content impacting trust with precision and predictability. ArchieAI is trained on trust with world’s only Trust Data Lake comprised of 20 years of Edelman’s Trust Barometer survey research and augmented with 3 million new pieces of brand content daily.

Trust Stream, an always-on assessment of trust, allows you to:


your trust against top competitors and within your industry


the daily trust contributions of publications, articles and social content


how trust evolves over time in association with your brand or corporate narrative


with an understanding of trust contributors and detractors for your brand and competitors


content creation, media tactics and communication priorities to build trust


Latest Insights


How ChatGPT and generative AI could bring the Star Trek holodeck to life

For Star Trek fans and tech nerds, the holodeck concept is a form of geek grail. The idea is an entirely realistic simulated environment...

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How to Manage Brand Reputation in Light of AI-Fueled Misinformation

Generative AI—tools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT—has garnered immense attention for its potential across business and creative...

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How PR agencies are using AI

Although AI has been used in PR for a while, tools from Edelman, Stagwell and others are adding generative AI and focusing on real-time results...

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We’ve been here before: how social media prepared business leaders for the AI revolution

While boards and committees are assessing how they respond to the rapidly evolving capabilities of Large Language Models (LLM)...

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AI Leadership


Brian Buchwald

Global Head of Product

Gary Grossman

Senior Vice President, Global Lead of Edelman AI Center of Excellence

Taj Reid

Global Chief Experience Officer

Tristan Roy

Global Chief Digital Officer & Global COO, Edelman Solutions

Justin Wescott

Global Technology Chair

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