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Edelman is leading the transformation of communications in the age of AI, with cutting-edge innovations, best-in-class advisory, and fully AI-powered teams.
Successful AI Integrations Depend on Trust
As AI evolves from a tool to an autonomous agent, trust becomes essential.
At Edelman, we help organizations drive meaningful value from AI responsibly—infusing transparency, accountability, and reliability into every stage of adoption. From stakeholder alignment to integrating generative AI into workflows, our approach ensures systems are explainable, ethical, and business-aligned.
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Built with trusted data and grounded in Edelman’s audience expertise, Archie AI Personas simulate the behaviors and responses of stakeholder groups to help teams quickly understand perspectives, test ideas and shape strategies with greater confidence and speed.
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Our GEOsight offering ensures your brand shows up accurately and consistently in AI-generated search results. We combine deep expertise in earned media, content strategy, and real-time trust analytics to boost your visibility, shape your narrative, and protect your reputation in the transition from traditional search to AI-driven discovery.
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National Grid: The Green Light Signal
Using smart new innovation, we worked with National Grid to create awareness and understanding of th...
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Digital Innovation & Transformation
Taco Bell: ChatGPT
Mexican Pizza was set to make its long-awaited return to Taco Bell Canada after fans had been clamor...
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Digital Innovation & Transformation
Imagination Engine Chatbot
LEGO also reviewed gifting across the peak holiday period and discovered that customers were overloa...
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Andrew Dawson
Vice President, Global AI & Product & AI Solutions Architect
