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    Featured Associated Press: From Words to Visuals I had lunch last Friday with Daisy Veerasingham, President and CEO of The Associated Press. She is the first non-American to hold the role of this all-important news organization, operating in 100 countries and in all 50 states in the U.S. KEEP READING AI Isn’t the Advantage, Clarity Is SXSW 2026 shows AI is no longer the differentiator - clarity, trust and strong brand identity now define what stands out in a crowded, AI-driven market KEEP READING Passover 2026: Anne Skorecki Levy — A Profile in Courage Tonight is the happiest night in the Jewish year, celebrating our journey from slavery in Egypt to freedom on the way to Israel. KEEP READING Explore All Insights

    Edelman AI

    Edelman is leading the transformation of communications in the age of AI, with cutting-edge innovations, best-in-class advisory, and fully AI-powered teams.

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    Successful AI Integrations Depend on Trust

    As AI evolves from a tool to an autonomous agent, trust becomes essential.

    At Edelman, we help organizations drive meaningful value from AI responsibly—infusing transparency, accountability, and reliability into every stage of adoption. From stakeholder alignment to integrating generative AI into workflows, our approach ensures systems are explainable, ethical, and business-aligned.

    Agentic AI is reshaping industries. We guide clients through this transformation—helping them unlock new efficiencies while ensuring innovation is built on a foundation of trust.

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    AI Webinars
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    From brand visibility in the age of AI search to building trust through intelligent measurement, our webinars bring together Edelman experts and industry leaders to help you navigate the evolving AI landscape.

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    Edelman AI solutions

    Archie AI Personas

    Synthetic audiences trained to simulate your target personas

    Built with trusted data and grounded in Edelman’s audience expertise, Archie AI Personas simulate the behaviors and responses of stakeholder groups to help teams quickly understand perspectives, test ideas and shape strategies with greater confidence and speed.

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    Edelman GEOsight

    Generative Engine Optimization to take control of brand visibility in the era of AI search

    Our GEOsight offering ensures your brand shows up accurately and consistently in AI-generated search results. We combine deep expertise in earned media, content strategy, and real-time trust analytics to boost your visibility, shape your narrative, and protect your reputation in the transition from traditional search to AI-driven discovery.

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    Helping organizations accelerate meaningful, impactful AI transformation

    Whether you're building your first roadmap or scaling AI across functions, our expert advisory offerings help you align strategy, governance, and culture to drive real business outcomes.

    Enablement & Upskilling

    Empowering communicators to future-proof and level-up their teams

    Our tailored training programs equip your teams with the skills needed to harness AI’s potential responsibly, addressing ethics, trust, and regulation. We ensure your workforce is ready to integrate AI seamlessly into their workflows, driving efficiency and innovation.

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    Our proprietary AI tools

    AI - Trust Stream
    Trust Stream

    Our real-time intelligence platform monitors reputational signals, misinformation risks, and stakeholder dynamics across survey data, earned media and social. Trust Stream delivers always-on, actionable insights that empower communicators to build, propel, and maximize trust.

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    Archie
    Meet Archie AI: Edelman's Proprietary LLM

    Archie is Edelman’s proprietary Large Language Model (LLM), trained on the world’s only Trust data lake of over 20 years of Trust Barometer research. Archie can provide real-time trust-building recommendations with up to 97% accuracy, enabling communicators to make quick decisions that drive results.

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    Our Work

    Our work brings together strategy, creativity, and technology to help brands lead with confidence. Every project is designed to build trust, spark conversation, and drive meaningful results that last.

    Social Impact & Sustainability

    National Grid: The Green Light Signal

    Using smart new innovation, we worked with National Grid to create awareness and understanding of th...

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    Digital Innovation & Transformation

    Taco Bell: ChatGPT

    Mexican Pizza was set to make its long-awaited return to Taco Bell Canada after fans had been clamor...

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    Brand Marketing

    Imagination Engine Chatbot

    LEGO also reviewed gifting across the peak holiday period and discovered that customers were overloa...

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    Our Global Leads

    Daphne Goh

    AI Globalization Lead
    APAC

    Noel Christopher

    Executive Vice President, Global AI & Product

    Gianmarco Giunti

    Executive Vice President, AI EMEA

    Ryan Cudney

    General Manager, PNW & US Head of Transformation

    Andrew Dawson

    Vice President, Global AI & Product & AI Solutions Architect

    Mirza Germovic

    Senior Vice President, Global AI & Product
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