Leveraging our extensive expertise in understanding the dynamics of trust—establishing, earning, and maintaining it— we empower organizations to effectively harness the potential of AI as a reliable and trust-building tool.
We are dedicated to guiding our clients in developing AI applications that are trusted. Through strategic stakeholder engagement, collaborative coalition building, and most importantly, transparent communication, we are committed to assisting our clients in deploying AI in a responsible manner that promotes growth while preserving trust.
We believe generative AI has the potential to revolutionize industries from healthcare to finance to education and entertainment. It’s the next frontier of innovation and creativity, and it has the potential to transform the way we live, work, and interact with the world around us.
Edelman has a broad range of AI offerings and capabilities
We have witnessed a widespread exploration of AI tools across various industries. However, businesses have yet to fully seize the potential of generative AI in a meaningful manner.
As we embark on the next wave of AI implementation, businesses will face significant transformational challenges. We can play a crucial role in facilitating this journey of change. Our expertise lies in educating clients about these transformative tools and guiding them in their practical utilization to support stakeholders and enhance operational efficiency. The opportunities ahead encompass various aspects, including:
Business and digital transformation
Product and service innovation
Education and training
Policy making and regulation
Risk and compliance
Trust and disinformation and more
AI marketing: 13 leaders to know
Artificial intelligence has become the hottest emerging technology for marketers, many of whom are eager to find immediate use cases for tools like ChatGPT in their business strategies.
Edelman Trust Stream is a powerful tool that equips leaders, brands, and organizations with the ability to outpace their competition by harnessing actionable insights that cultivate, propel, and optimize trust.
Trust stream leverages the potential of AI to analyze data signals from earned media, social content and various other sources.
Powered by Edelman’s expertise in trust and a proprietary algorithm fine-tuned for assessing trust through natural language processing and machine learning models, leaders and organizations can stay one step ahead, building lasting relationships and maximizing their impact.
Trust Stream, an always-on assessment of trust, allows you to:
your trust against top competitors and within your industry
the daily trust contributions of publications, articles and social content
how trust evolves over time in association with your brand or corporate narrative
with an understanding of trust contributors and detractors for your brand and competitors
content creation, media tactics and communication priorities to build trust