Successful AI Integrations Depend on Trust

Leveraging our extensive expertise in understanding the dynamics of trust—establishing, earning, and maintaining it— we empower organizations to effectively harness the potential of AI as a reliable and trust-building tool.

We are dedicated to guiding our clients in developing AI applications that are trusted. Through strategic stakeholder engagement, collaborative coalition building, and most importantly, transparent communication, we are committed to assisting our clients in deploying AI in a responsible manner that promotes growth while preserving trust.

We believe generative AI has the potential to revolutionize industries from healthcare to finance to education and entertainment. It’s the next frontier of innovation and creativity, and it has the potential to transform the way we live, work, and interact with the world around us.

Edelman has a broad range of AI offerings and capabilities

We have witnessed a widespread exploration of AI tools across various industries. However, businesses have yet to fully seize the potential of generative AI in a meaningful manner.

As we embark on the next wave of AI implementation, businesses will face significant transformational challenges. We can play a crucial role in facilitating this journey of change. Our expertise lies in educating clients about these transformative tools and guiding them in their practical utilization to support stakeholders and enhance operational efficiency. The opportunities ahead encompass various aspects, including:

Business and digital transformation
Product and service innovation
Process optimization
Education and training
Policy making and regulation
Risk and compliance
Trust and disinformation and more

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Edelman Trust Stream

Edelman Trust Stream is a powerful tool that equips leaders, brands, and organizations with the ability to outpace their competition by harnessing actionable insights that cultivate, propel, and optimize trust.

Trust stream leverages the potential of AI to analyze data signals from earned media, social content and various other sources.

Powered by Edelman’s expertise in trust and a proprietary algorithm fine-tuned for assessing trust through natural language processing and machine learning models, leaders and organizations can stay one step ahead, building lasting relationships and maximizing their impact.

Trust Stream, an always-on assessment of trust, allows you to:

BENCHMARK

your trust against top competitors and within your industry

UNCOVER

the daily trust contributions of publications, articles and social content

PREDICT

how trust evolves over time in association with your brand or corporate narrative

STRATEGIZE

with an understanding of trust contributors and detractors for your brand and competitors

OPTIMIZE

content creation, media tactics and communication priorities to build trust

LEARN MORE ABOUT TRUST STREAM

Latest Insights

AI Leadership

Brian Buchwald

Global Head of Product

Gary Grossman

Senior Vice President, Global Lead of Edelman AI Center of Excellence

Taj Reid

Global Chief Experience Officer

Tristan Roy

Global Chief Digital Officer & Global COO, Edelman Solutions

Justin Wescott

Global Technology Chair

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Successful AI Integrations Depend on Trust

Edelman has a broad range of AI offerings and capabilities

Business and digital transformation

Product and service innovation

Process optimization

Education and training

Policy making and regulation

Risk and compliance

Trust and disinformation and more