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Trust in Financial Services

For our newest findings, please visit the 2017 Edelman Trust Barometer

The Financial Services Trust Rebound

In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.

Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.

There are a number of insights from this year’s cut of trust that financial services companies can use to continue to build trust and manage it successfully.

Now is our chance to keep the momentum going.

View the presentation below to learn more about trust in Financial Services

For more information, please contact Deidre H. Campbell, global chair, Financial Services sector. 
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