Corporate Communications is integral to driving company reputation objectives and ensuring a cohesive strategy to engage stakeholders – and the function is raising its profile among business leadership as the C-suite recognizes the importance of two-way dialogue. As a result, Corporate Communications teams continue to evolve.
To better understand how companies organize the function, Edelman executed a Corporate Communications Benchmarking Study, surveying 36 companies and exploring headcount, reporting lines and areas of improvement. Findings suggest that these functional teams have been shaped by multiple factors impacting strategic choices around structure and function, including size, industry dynamics, and b-to-b vs. b-to-c focus, and internal factors, such as organizational culture, leadership changes, transformation initiatives and operational constraints.
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