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Financial Communications Visual Storytelling Research

New Proprietary Research from Edelman Financial Communications in partnership with Business Wire

Every earnings season, Wall Street investors, analysts and financial media are inundated with earnings information that they need to rapidly decipher to learn whether the company did what it said it would do and is delivering results for shareholders. Meanwhile, companies are trying to break through the noise and tell a differentiated story to help them gain investor interest, attract positive press coverage and drive long-term valuations. For many years the earnings press release has followed a similar cadence and structure: financial highlights, a quote or two from management, then financial statements.

Edelman launched a study of institutional investors, sell side analysts, retail investors and financial media to delve into how they use and digest earnings data and to determine how new visual approaches are being received by these key stakeholders.

View the full research below.

Please contact FinancialCommunications@Edelman.com for more information.

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