The 2012 Edelman goodpurpose® study is the firm’s fifth annual global consumer research that explores consumer attitudes around social purpose, including commitment to specific societal issues and their expectations of brands and corporations. The level of social purpose activity and the weight consumers place on it have become more reflective of socioeconomic trends in regions around the globe. Consumers within Rapid Growth Economies such as China, Brazil, India, UAE, Indonesia and Malaysia are fast-tracking Purpose-driven involvement and support for Purpose-infused brands. However, the U.S. saw the only decline in the number of consumers who say they were personally involved in supporting good causes over the last 18 months.
To view the full Edelman goodpurpose findings visit our goodpurpose site or see the below global deck.