The goodpurpose® study is Edelman’s global research that explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations.Read More
goodpurpose® Study 2012
It’s a brave new world where the citizen consumer has been unleashed and empowered. More and more consumers are discovering the Me (personal need) in the We (the common good).
In this new eco system of brand marketing, Purpose is a core part of the marketing DNA, where the value of values is paramount.
Today, business must embrace its role as global citizen and problem solver. Business should look for ways to infuse hard, historical drivers with Purpose and societal value.
China, India, Indonesia, Malaysia, the UAE and Brazil - We believe these markets have already “emerged,” so we define them as Rapid Growth Economies.