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Marketing to Modern Dad

Modern Dad

The Parenting Group, publisher of Parenting and Babytalk magazines and Parenting.com, and Edelman presented the results of two national surveys of fathers at the annual Dad 2.0 blogger summit in Austin, TX. While the research supports the more significant role that today’s generation of fathers plays in childcare and household responsibilities versus their own fathers’ generation, the surveys also identified several emerging patterns of behavior among the next generation of millennial fathers and first-time dads.

View the below fact sheet or release for more information.

Edelman's Modern Family Foresight: Quick Dad Stats by Edelman

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