About Trust

The 2013 Edelman Trust Barometer research was conducted October/November 2012. The online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics in two age groups (25-34 and 35-64) across 26 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week.

The Edelman Trust Barometer measures the state of trust around the world by exploring trust in institutions, industries, leaders and the impact of recent crises in the banking and financial service sectors. Below is a brief overview of key findings.

For more information, please visit Global Results.

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