EDELMAN STUDIOS TAPS FILMMAKERS AND STORYTELLERS TO DISCOVER “NEXT BIG IDEA” FOR EDELMAN CLIENTS
First-of-its-Kind Virtual Studio Offers Artists the Chance to Develop Content for Leading Companies and BrandsApril 28, 2008
Edelman, the world’s leading independent PR firm, today announced the creation of Edelman Studios, a virtual studio designed to pair emerging talent and established storytellers with brands and companies looking to connect with consumers in new ways. The studio will solicit and develop creative content, such as television shows, short and feature films, and “webisodes” from screenwriters, producers, and directors who will have the opportunity to compete for major assignments from top marketers.
NEW TRUST IN ENTERTAINMENT RESEARCH REVEALS FILMS AND TV SEEN AS GOOD VALUE AMONG US CONSUMERS
Thirty-nine percent of 18- to 34-year-olds surveyed still not willing to pay for downloaded materialApril 23, 2008
New research by Edelman, the world’s largest independent public relations firm, reveals that U.S. consumers think entertainment companies provide the best value for money compared to those in the U.K. and Germany. The research also found that while only 32 percent of U.S. consumers trust the entertainment industry, younger consumers are more trusting than their older counterparts. The Edelman Trust in Entertainment survey, which explores attitudes and behaviors towards entertainment companies in the U.K., U.S. and Germany, also highlights a lack of confidence globally in the sector, with only a third of all respondents expressing trust in the industry.
TWO STUDENTS RECEIVE DANIEL J. EDELMAN/PRSSA AWARDS
April 17, 2008Edelman, the world’s largest independent public relations firm, announced the recipients of the 2008 Daniel J. Edelman/Public Relations Student Society of America (PRSSA) Award. The award is based on a nationwide competition and is given to students who are very active in their local PRSSA Chapter.
EDELMAN ACQUIRES DIGITAL AGENCY, SPOOK MEDIA
Move Sees UK Digital Practice Double in Size and Affirms Edelman’s Digital LeadershipApril 09, 2008
Edelman, the world’s largest independent public relations firm, today announced it has acquired Spook Media, the leading digital agency specialising in Web Design, Web Development, Mobile Application Development, and Content Management. The move sees the Spook team, led by Marcus Dyer, work in tandem with Edelman’s Digital practice with immediate effect. As well as maintaining his role as MD of Spook, Dyer becomes Managing Director, Edelman Digital, and will work alongside Marshall Manson, Director of Digital Strategy.
KATIE LEVINSON, LEADING POLITICAL COMMUNICATIONS STRATEGIST, JOINS EDELMAN’S NEW YORK PUBLIC AFFAIRS PRACTICE
March 25, 2008Edelman, the world’s largest independent public relations firm, announced today that Katie Levinson has joined Edelman as senior vice president and political director in its New York Public Affairs practice. Levinson’s background includes serving as communications director and spokeswoman for presidential and gubernatorial campaigns, as well as senior member of the White House Communications team.