Edelman Taiwan is charged with all marketing strategy and implementation for the Guam Visitors Bureau in Taiwan.

Our responsibilities include raising the island’s profile, building relationships with airlines and travel agents and driving visits to Guam.

Edelman Taiwan designed and implemented PR programs to formally announce the launch of Starbucks Discoveries® Paris as the 4th and newest flavor in the Starbucks Discoveries® product line in the Taiwan market.

Edelman Taiwan used Paris Café au Lait as the “hero” of the product line to create excitement and promote other flavors among trade partners and consumers.

Edelman's office in Taiwan is the market's foremost public relations consultancy. The office was established in 1997, after Edelman acquired Profiles Ltd., the leading local corporate communications and crisis management agency.


With over 20 public relations professionals, our office stands out as a full-service provider of strategic public relations counsel and implementation. Our goal is to provide integrated communications support that results in the measurable achievement of our clients' business objectives.

Our approach combines the local and the international, whether we're involved in product marketing or targeting employees, shareholders, analysts, channel customers, end-users or government officials. Our commitment to our clients has yielded significant results for blue-chip multinationals such as Microsoft, Aviva, Bayer HealthCare, Siemens, Dupont, Morgan Stanley, the Guam Visitors Bureau, Trend Micro, Fiji Water, and Wyeth.

 

Drawing upon the full resources of the global Edelman network, our office employs an array of proven, proprietary methodologies and research-based market insights to design and drive client communications programs that gets results.


Our areas of expertise and services include:

  • Corporate Reputation
  • Corporate Social Responsibility Programs
  • Consumer Brands
  • Issue and Crisis Management
  • Media Relations and Publicity
  • Media Training and Crisis Coaching
  • New Media and Word-of-Mouth Marketing
  • Financial Communications
  • Government
  • Health
  • Technology


 

 

 

 

 


Lume Liao

Managing Director
lume.liao@edelman.com

Address:

10F, No. 36 Pateh Road,
Sec. 3
Taipei 105, Taiwan R.O.C.
Taiwan

Tel: 886-2-2570-7588
Fax: 886-2-2570-7379
taipei@edelman.com