6 A.M.

My First Blog



This is the first shot at blogging by this CEO. My intention is share trends in communications, the issues, lessons and insights that I gather from managing this firm.

Why 6 AM?–because I wake up early and hope to get you some useful insights as you come in to work. I plan to post weekly, and by calling it 6am, rather than say, Every Monday, so I’ll have a little wiggle room in terms of when I post!

Just a few rules for me. Don’t expect any shortened phrases like GTG or 4U. I will tell you as much as I can about specific issues but some times I will not be able to tell you everything. And I want feedback, blunt and quick. I will get back to you unless I am just wrong.

So here goes:
Attended a speech by pollster Peter Hart entitled “The New Persuasion.” These are mostly findings from US research, but parts are relevant to whole world. Some major trends include Personalization (a statistic I find hard to believe but they say is true–39% of Americans under 21 have a tattoo or body piercing). There are 3 kinds of loyalty: based on convenience, coercion (loyalty programs like frequent flyer) and commitment based on brands we grew up with.

New Rules of Engagement–transparency, consistency, and respect. People want privacy out of a relationship. They also want a dialogue with a company. Companies’ demonstrate respect by providing great service, treating employees well and through an ethical approach to sourcing and business. Respect is personal — respect my wallet (don’t rip me off) and respect my time.
A few random statistics that might paint a picture
* 30 million Americans used on line dating services last month.
* 52% of Americans know the name of their neighbor’s dog but not name of neighbor
* 50% of American kids grow up in a single parent home
* Participation in tennis and baseball down 25% among kids in past 15 years.
* More Americans used a skateboard in 2003 than played baseball
* There are 191 reality TV shows now on air in US, up from 34 in year 2000
* Average American home grew in size from 1400 feet in 1980 to 2200 feet in 2003


  • Thanks for your blog. I thik it will be very interesting to read it!

  • Welcome to the blogosphere, and I look forward to reading your views and thoughts on the changing of PR and marketing communications.

  • Yvette

    Thank you Richard for the bringing the “Independent Thinking” promise to life!

    The website and content is awesome!


  • Welcome! In addition to all of the above requests/suggestions (we are bold aren’t we?), I’d ask you to share as well information about clients your agency has introduced to blogging and how that is going. The more we share our experiences, the faster all of us will learn how to best use this powerful tool in a corporate environment. There is a strong current in the blogosphere that says PR people should keep their hands off blogging (an opinion I don’t agree with, by the way), and we need to combat that as a group.

    Additionally, I hope you’ll come by and comment on our blogs. You’ll find a wealth of information, experiences and strong opinions, and we’d love for you to add your two cents.

  • Great to see a world leader in public relations now leading the way in blogging.

    Read the article in PR week about your blog launch. No question you get the concept of blogging – sharing your intellectual capital so as to be an information resource for pr professionals as opposed to just reporting on Edelman’s activities.

    I wish you great success.

    – Kevin

  • mel

    A downunder view;

    There’s not a lot different down here in terms of stats:

    Te only exception is that we don’t play baseball and apart from the US reality shows on cable, we have one or two reality TV shows!

    mel loew

  • Welcome to the blogosphere!

    As Steve said, I ask you to put a blogroll.

    It will be fun to know who you are reading.

    Greetings from Madrid, Spain.

  • If I pare down your take-aways from Peter Hart’s “The New Persuasion”, I get something like this:

    * permanent cosmetics are becoming common

    * team sports participation is down

    * individual activities are on the rise

    * pair-bonding seems difficult

    * there’s a lack of community involvement

    * people live in bigger homes

    * they watch crap on TV

    The American picture being painted seems to be one of individual portraits — of people who are concerned with their own self-image, and increasingly unable to enjoy meaningful contact with others. While that may say something different to marketers, I’d have to call it saddening, if not alarming.

    It is revealing that the average American home size has grown by over 60% over these 23 years, despite the fact that the nation has existed at roughly a population-replacement level. The MacMansion phenomenon (in visible fullswing in the northeastern US) supports this, but also seems to indicate that the change is certainly not being driven by the poor or lower-middle class. I haven’t seen statistics, but would expect that ownership of SUVs among the same demographic (larger home owners) is also booming.

    If it could be measured, the American ego would probably be up 70% over the same time period, while the sense of alienation would be similarly high. Not rosy. Does anyone have a more upbeat interpretation of this data?

  • Fang yuan

    Sorry,i do speak english a little .because i from china .but i like your blog.


  • Kevin Li

    Hi, Richard,

    It’s so great to see such a gloabl PR agency’s CEO join the blog world. I am expecting to learn more from your cozy place.

    Would you mind if I translated your first piece of work into Chinese, to share with more readers?



  • Thanks for making your insights more readily available to us, Richard. Interesting to chew on this from a Corporate perspective. We’re helping UPS CEO Mike Eskew, spread a new platform that US business must change Americans views of globalization. Globalization is a reality, and a good one. Therefore we need to change how we educate ourselves and our children about global issues, increase “trade literacy,” innovate. I hope you’re right that people want dialogue with companies; it would be valuable if Mike’s message creates dialogue across many circles of international business.

  • Dear Richard

    Congratulations on adding your voice to the growing community of executive leaders worldwide who are bulding community through their blogs.

    I hope you can persuade the CEOs of some of your firm’s clients to join this community!

    Best regards

    Neville Hobson

    – A fellow blogger.

  • Mr. Edelman,

    Congratulations on your blog. It is a powerful medium and I believe will grow even stronger as more turn to the Internet for information…information that is more ‘real’ than advertising and the press releases that are the norm today.

  • Richard, welcome to the club of PR bloggers. Here’s some suggestions for you…

    1) Start a blog roll. I’d love to know who you read

    2) Enable trackbacks. We want to share our link love with you

    3) Share your deep experience with us. Tell us stories

    4) Call out the losers. If you think someone is wrong, say so

    5) Interview your team. I want to see who the people are behind Edelman

    6) Read Micro Persuasion @ and other PR blogs at

  • Welcome on the blogosphere, I am very happy to see you blogging and very excited of this new weekly rendez-vous.

  • Richard Edelman


    Thanks for responding to my first blog. I am going to tell stories. Note my posting on my late friend Gus Weill. I am going to use this blog as a way to chat about issues that matter to me like obesity and free trade and importance of family. The need is for companies to do more than sell products. They must be responsible employers, assure that their supply chains reflect best practice in environment and put ethical behavior at top of list for executives.

  • Richard Edelman


    I completely agree with your point about PR people. We cannot allow the anti corporate sentiment on the Internet to push us aside on the basis of bias alone. We are pushing our clients to participate in the dialogue by blogging. The best companies are built from the inside out. Employees should speak their minds and the world will listen. They are the new credible sources, along with friends and family – unfiltered, unspun, unvarnished. That is the truth, it?s not about advertising and other paid messages.

  • Richard Edelman


    Thanks for tuning into my blog. Note that today is my fourth posting. I try to respond by sending emails directly to people who have posting comments. Thanks again.

  • Richard Edelman


    Thanks for reading my blog. No problem on translation into Chinese. Go for it! I am in China, Beijing and Shanghai. I am really excited as usual to see the development since I was there a year ago.

  • Lili Yu

    30 million Americans used on line dating services last month.

    Thanks Richard for sharing us with the information. I believe most of them are over 35 year-old people. According to the research I did couple of moths ago at some University campus in Canada on the preception of online dating, most of the students who are between 18-24 years old do not trust the what they know from the online dating services.

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