Richard Edelman is the president and CEO of Edelman, a leading communications marketing firm.
The firm was named “PR Agency of the Decade” by both Advertising Age and The Holmes Report.
Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world.
Richard topped PRWeek’s list of most powerful executives (2013), was recognized as the third highest rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014). He is regarded as an industry thought leader and has posted weekly to his blog since 2004. Richard is consistently mentioned as one of the top 25 foremost experts on corporate trust.
He serves on the Board of Directors of the Ad Council, the Atlantic Council, the Children’s Aid Society and the 9/11 Museum. He is a member of the World Economic Forum and PR Seminar.
Richard has a Bachelor of Arts degree from Harvard College and an M.B.A. from Harvard Business School.
The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel — where committed consumers themselves will drive new and repeat sales as they advocate for and defend a brand against these kinds of disruptions.
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If you need any further proof of the dispersion of authority in the media sector, here comes The Information, a technology focused media company that seeks to fill a void left by mainstream media, to provide quality and original business journalism.