Ethics in Social Media Communications
Volume 1, Ep. 11
October 31, 2006
00:23 Phil Gomes, VP in the me2revolution, introduces show.
03:18 Rick Murray, President of the me2revolution, introduces the EdelU session with the definition of Word of Mouth Marketing.
04:53 Why are we here today?
05:40 Discussion of the changing rules and how to learn them.
08:33 Word of Mouth Marketing Association (WOMMA) ethics code.
10:16 The Honesty ROI.
13:43 Getting to yes: WOMMA asks 20 Questions about your social media program.
17:22 Rick introduces our plan going forward including a program audit, program review hotline, and global standards.
20:16 What to say to your client about Edelman’s approach to word-of-mouth marketing
21:32 How to get help from me2revolution: JUST ASK!
23:14 Cathleen Johnson, General Manager of Tourism and Lifestyle, asks about disclosure methods.
26:26 Question about audit timeline.
27:18 Nancy Ruscheinski, President of Edelman’s Midwest Region, comments and asks if code covers enough ground.
30:41 Question about acting as an individual and acting as an Edelman employee.
33:45 Guidelines regarding commenting on blogs.
36:50 Phil wraps up and standard disclaimer.
Rick Murray (rick.murray@edelman.com)
or
Phil Gomes (phil.gomes@edelman.com)