We deploy public engagement to help improve public health.
Business + Social Purpose
Global Director of Strategy and Operations, Business + Social Purpose: Jeremy Cohen
Today, leading brands, corporations and NGOs are transforming how they operate, shaping consumer engagement and smart public policy in a complex global environment. These transformative businesses demonstrate both operational excellence and societal performance. At the same time, people no longer want to be viewed as just “consumers,” but as citizens; they want to engage with brands and organizations to address social and environmental issues. Their expectation is that organizations must be driven by purpose as much as by profit.
In a transparent and interconnected world, consumers, employees and other stakeholders are demanding that brands stand for something beyond the bottom line. Edelman’s Business + Social Purpose practice helps our clients bring together profit and purpose.
Edelman’s Business + Social Purpose practice creates integrated campaigns that bring together experts in brand strategy, creative development, reputation and issues management, public affairs, sustainability, nonprofit marketing, employee engagement and other cross-disciplinary fields. We employ Social USP™ and other proprietary methodologies, while drawing on Edelman’s goodpurpose®, Trust Barometer and brandshare® research, to develop integrated solutions for commercial success and real social impact. The combination of Edelman’s research, digital capabilities, global reach and understanding of social and environmental issues enables us to innovate for our clients. Together, we help clients launch purpose-driven programs and campaigns that make them stand out and, more importantly, make a real impact.
Our team includes some of the leading thinkers in sustainability, supported by strategic consultants, creative and communications experts, who are helping leading brands and organizations crystalize their purpose, unleash the power of business for good and drive performance at the same time. By identifying and understanding clients’ true purpose, we create authentic and credible programs at the intersection of business and society that deliver real impact. Edelman’s passion for making the world a better place, our entrepreneurial thinking and our communications expertise, are key to delivering best-in-class programs and campaigns. Our Business + Social Purpose team not only understands and embraces the convergence between business and societal objectives, we deliver on it.Read less
Expertise & Intellectual Property
In brandshare 2014, we extended Edelman’s largest-ever consumer marketing study, seeking to further understand the evolving relationship between people and brands.
By taking actions that build trust, companies not only earn a license to operate; they earn a license to lead.
A company’s employees are not only its greatest asset but also among its most trusted sources of information.
The Connections Index tool is ideal for any company that wants to understand drivers of engagement and where it should focus employee engagement efforts for maximum impact.
As the shift from a shareholder to stakeholder society continues, we help business leaders meet the evolving expectations of an ever-widening range of audiences.
This survey was conducted in 16 countries among more than 8,000 adults, and reveals that Purpose is a driving force behind the re-engineering of brand marketing around the world.
A new study shows consumers feel America’s approach to food production is on the wrong track.
While what makes a great story hasn’t changed, the ways to tell it has. We help clients’ stories resonate across the fast-changing media landscape.
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust.
Edelman helped create ToGetHerThere, a Girl Scouts advocacy and fundraising cause to ensure balanced leadership within one generation.
Edelman's efforts help create a national health movement that celebrates the energy, passion and power women have to band together and wipe out heart disease.
Edelman helped create the Good Egg Project for the American Egg Board to re-educate Americans about where their eggs come from and encourage consumers to join America’s egg farmers in the fight against hunger.
Edelman launched the "Drink Different Area" to introduce Carlsberg's no CO₂ added draught system to Italy and help position the company as the industry's leader in sustainability within the country.
Putting a company’s social and environmental returns on the same level as financial returns is a big deal – and a serious departure from the usual investor frame of mind.
A recent study from Goldman Sachs revealed that companies who lead in environmental, social and good governance have a 25 percent higher stock value. Here are some simple steps companies can take to jump start environmental efforts.
We have been losing faith in our leaders for so long only a radical rethink is likely to shift things.
The law thoughtfully sets out key infrastructure requirements as critical elements in the creation of strategic and impactful public-private partnerships for social good.
It was truly an honor to work with such intelligent and purpose-driven people within Edelman’s Business + Social Purpose practice, who represent Edelman’s value of Citizenship at its finest.
To succeed and build real business value, sustainability must be at the core of business. This requires a long-term journey with solid corporate commitment.
Businesses across industries can and should be key players in the fight to mitigate the negative effects of climate change.
How is sustainability becoming incorporated into core, strategic business operations? Here are ways in which three top organizations are making it happen.
Edelman Chicago welcomed Karen Weigert, chief sustainability officer for the City of Chicago, to learn about how the Windy City is preparing for the future.
Today, individuals and corporations are demonstrating their commitment to the environment by participating in Earth Day activities around the world.
Millennials are no longer content to simply buy something useful. They want to know that the company they are supporting lives their values.
Tyler’s closest friends joined together to start CommuniTyler, a community service organization founded with the mission of inspiring friendships and encouraging volunteering.
At its very core, a partnership is at least two entities, be it people, organizations or countries, coming together to approach the same issue.
With so many worthy causes competing for attention, it’s no longer enough to just show up – charities need to show up differently.
We’ve identified five characteristics that can help companies improve their CR reporting ROI, whether they have years of experience or are just beginning to get their feet wet.
As we enter the age of the “How,” the CEO as Chief Engagement Officer is critical to set the vision and guide the direction for this critical new model of capitalism, demonstrating stakeholder value through values.
Today marks the 10th anniversary of American Heart Association’s (AHA) Go Red for Women.
Successful purpose-driven initiatives will not only aim to solve a societal challenge, but they will engage consumers, employees and other stakeholders.
I’m more interested in the mega trends that will shape our world over the next 50 years.
These trends will be central in the upcoming year, as corporations aim to help solve social issues and pursue goals beyond the financial bottom line.
Bindle & Keep has found itself invested in an extremely niche market: creating suits that are aesthetically male for transgender and female clients.
Recently, Andrew Macleod published an interesting article on what factors are causing a shift in how business and nonprofits approach community development.
One of the major success factors in a brand’s ability to marry profit and purpose is the development of social-purpose driven participation platforms.
South Africa is mourning the death of Nelson Mandela, the first president of post-apartheid democratic South Africa.
Five takeways from the Social Innovation Summit, a bi-annual gathering of wayward thinkers that come together to investigate solutions that inspire action.
We caught up with Adam Hirsch, a member of the #GivingTuesday Team of Influencers, again this year to get his insights on how the event is gaining momentum.
I didn’t want to just ask for money for my Movember campaign, I wanted to give something unique and rare in exchange for donations.
If ever an issue required companies to follow the behaviours Edelman sets out as those at the core of genuine public engagement, it must be climate change.
This past June marked the end of a four-year partnership with the Class of 2013 of the Manhattan Business Academy (MBA).
As an Edelman Escape winner, I spent a week and $1,000 in memory of Mike Rodriguez.
Over the past three months, Maarten Simons and Megan DiSciullo swapped apartments, jobs and even friends for an Edelman exchange.
Last week I attended Mashable’s Social Good Summit and GoGreen NYC, and was intrigued by the discussion of technology’s impact on climate change.
“Never waste a crisis,” explains Pat Christen, CEO of HopeLab. “Everyone has resilience, and resilience is inherent in innovation.”
Last week, the General Assembly immersed itself in debates on higher levels of collaboration to accelerate achievement of the Millennium Development Goals.
Three to-dos to support employees reaching their full potential – personally and professionally.
If previously institutions were the focus, then today it is people who are the central figures in major social movements.
The 2013 edition of CECP’s Giving in Numbers is an unparalleled source of corporate giving data and a thoughtful analysis of corporate giving is today.
This summer, I had the opportunity to participate in the Edelman Newhouse Diversity Internship (ENDI) program for the second time.
Organized volunteerism is a chance for employees to connect with each other outside their cubicles and rally around a common cause that makes their community a better place to live and work.
We talk about good corporate citizenship in terms of philanthropy, but all too often being “philanthropic” has simply meant throwing money at issues.
This is the third time Edelman Houston employees have partnered with Target Hunger to help feed nearly 66,200 people who suffer from hunger daily in Houston - 47 percent of whom are children.
As a Syracuse University Newhouse student, I have been granted ample opportunities in the communications industry.
We are fortunate to be part of a global division of more than 100 people at Edelman who have decided to dedicate their careers to precisely the opposite goal: to help companies confront and engage actively with the social issues they face.
Diversity and inclusion is a hot topic among organizations today. It is no longer viewed as simply an HR initiative.
It occurred to me that my mom was different at the ripe old age of four, as I stood in our kitchen and for the first time acknowledged her self-administering an insulin shot.
The answer, straight and true: everything. And not just now—rights and duties in society have always played a relevant and significant role in branding.
China's environmental concerns will play a big role in achieving the country's economic and development goals. They'll also have a long-lasting impact on how we do business in China.
President Obama revealed his climate change plan for the nation this week. What does this mean for energy stakeholders?
On June 21, 26 Edelman employees from across the U.S. will embark on another three-day journey, this time, through San Francisco, to raise funds and awareness for breast cancer.
As a leading global public relations firm, understanding how our business impacts the local communities in which we operate is essential to running a sustainable company.
As a cancer survivor, one of the important things I’ve learned is that it’s helpful to connect with others who have a personal understanding of the challenges related to cancer.
While a number of huge events made headlines in 2012, there was one notable topic catching the eyes of businesses around the globe: Corporate Citizenship.
To celebrate the firm’s 60th anniversary, our 60+ global offices participated in 60 days of volunteerism and fundraising to benefit the WFP and other organizations. I’m happy to announce that we contributed more than $1 million in monetary and in-kind donations.
The holiday season may only come once a year for most of us, but for the families visiting Give Kids The World the holidays come every Thursday.
Joining the first group volunteer event for Summer of Service on Wednesday, August 1st – an afternoon at Off the Street Club’s (OTSC) summer camp in Wheaton, IL.
Since 2008, 86 percent of consumers report that companies should place at least equal emphasis on their social interests as on their business interests.
Our very own Ashley Hegland discusses Apple's getting the wrong sort of headlines.
By Joseph Campbell, Account Executive In their first full year of mass-market availability since the early 2000s, electric vehicle (EV) sales – led by the Nissan Leaf and Chevy Volt – were lackluster and fell well short of projections. Though there have been challenges, the silver lining is that the EV revolution’s second wave is well under way: Earlier this year, President Obama...