Global Chair, Business + Social Purpose: Bob Knott
In a transparent and interconnected world, consumers, employees and other stakeholders are demanding that brands stand for something beyond the bottom line. Edelman’s Business + Social Purpose practice helps our clients bring together profit and purpose.
Edelman’s Business + Social Purpose practice creates integrated campaigns that bring together experts in brand strategy, creative development, reputation and issues management, public affairs, sustainability, nonprofit marketing, employee engagement and other cross-disciplinary fields. We employ Social USP™ and other proprietary methodologies, while drawing on Edelman’s goodpurpose®, Trust Barometer and brandshare® research to develop integrated solutions for commercial success and real social impact. The combination of Edelman’s research, digital capabilities, global reach and understanding of social and environmental issues enables us to innovate for our clients. Together, we help clients launch purpose-driven programs and campaigns that make them stand out and, more importantly, make a real impact.
Our team includes some of the leading thinkers in sustainability, supported by strategic consultants, creative and communications experts, who are helping leading brands and organizations crystalize their purpose, unleash the power of business for good and drive performance at the same time. By identifying and understanding clients’ true purpose, we create authentic and credible programs at the intersection of business and society that deliver real impact. Edelman’s passion for making the world a better place, our entrepreneurial thinking and our communications expertise, are key to delivering best-in-class programs and campaigns. Our Business + Social Purpose team not only understands and embraces the convergence between business and societal objectives, we deliver on it.Read More