Global Chair, Business + Social Purpose: Bob Knott
We help companies and brands make a positive impact in the world while growing their business. Whether it’s collaborating with clients to develop social strategies that are tied to their business objectives or driving stakeholder behaviors through creative storytelling, we drive powerful connections between companies and the greater good. In other words, we help marry profit and purpose. We do this by drawing upon our decades of experience, as well as a deep, working knowledge of a variety of social issues, and tapping the talents and energy of the industry’s most passionate people.
Since Business + Social Purpose is integrated with each of Edelman’s practices throughout its global network, we offer a holistic perspective on scalable multi-stakeholder campaigns capable of achieving a diversity of objectives, along with a boutique-like subject matter expertise in areas of pressing importance to society.
In addition, our work is informed by empirical insights gleaned through proprietary instruments, including our proven Social USP™ Methodology, as well as Edelman’s Trust Barometer™, BrandShare™ and Earned Brand research.
We’re the team known for its successes, which include many of the benchmark case studies in recent history.
Learn more about our FY15 Citizenship Report.Read More