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25 Years of Trust
Featured Sam Jacobs and the Red Border Last night I presented the PRSA-NYC Dan Edelman award to Sam Jacobs, Editor in Chief of TIME. Sam is the youngest editor of the magazine since founder Henry Luce. KEEP READING My Middle Name is Winston Inside Edelman: Meet our U.S. Culture Champions – Masa Najjar In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Explore All Insights

Our Podcasts

Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society. 

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The Trustmakers

Allstate CEO Tom Wilson on Creating Trust Through Community

Tom Wilson, Chair, President and CEO of Allstate, joins Edelman’s Richard Edelman to look at how trust in America is shifting from national institutions to local communities. Drawing on Allstate’s report, The Trust Tipping Point, and the Edelman Trust Barometer, Tom explains why neighbors and local networks inspire greater confidence than national leaders, and shares his thoughts on how businesses can step up to serve not only shareholders but society at large.

The Trustmakers

Gen Z 2.0: Zach Gottlieb on Mental Health, AI, and Connection

Zach Gottlieb, founder of Talk With Zach, joins Edelman’s Amanda Edelman to explore how Gen Z is redefining conversations around mental health, social connection, and trust. Zach shares how his platform empowers young people to speak openly about emotions and challenges, and reflects on the opportunities and risks of seeking advice on social media and from AI.

The Trustmakers

Gen Z 1.0 vs.2.0: Rachel Janfaza Explains a Generation's Split

Rachel Janfaza, writer and founder of The Up and Up, joins Edelman’s Amanda Edelman to unpack how Gen Z is reshaping politics, culture, and the workplace. Rachel describes her influential theory of “Gen Z 1.0 vs. Gen Z 2.0,” exploring how social media, the COVID-19 pandemic, and political upheaval created two distinct sub-generations. She explains why young people feel both empowered and powerless, and how Gen Z’s demand for safety, security, and economic stability is shaping public trust.

The Trustmakers

Media Literacy Influencer Kelsey Russell on Building Trust Through Transparency

Kelsey Russell, media literacy influencer and host of Kronikled, joins Edelman’s Brooks Miller to discuss Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely mislead them. Kelsey argues that journalists can rebuild trust by pulling back the curtain on how stories are created and being transparent about their sources.

The Trustmakers

AlphaGeo's Dr. Parag Khanna on Designing for Global Disruption

Dr. Parag Khanna, global strategist and founder of AlphaGeo, joins Edelman’s Sat Dayal to explore how climate change, migration, and emerging technologies are redrawing the global map, and reshaping public trust. Parag breaks down his concept of “programmable geography,” and shares how data, design, and local adaptation can build resilience in an age of disruption.

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NEW EPISODES RELEASE EVERY OTHER WEDNESDAY

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