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October 7, 2005

Update to Edelman/Technorati Survey

We have updated the Edelman/Technorati survey to include geographic and language data on the respondents. The breakdowns are interesting. I encourage you to take a look.

https://extranet.edelman.com/bloggerstudy/

Posted by Edelman at October 7, 2005 9:23 AM

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Comments

This is quite an industrious project you have completed. However, the results are probably non-scientific, and, perhaps, the experiment was contaminated by the lack of random sampling and the presumption that there is no underlying difference between those who choose to respond and those who choose not to respond. This aspect of the subjects might be an influential causal variable, whose unrecognition causes you to infer spurious associations between variables. Nevertheless, your work has value in that it is explorartory and opens the door to more research of this kind.

Regards,
E Russell Cole

Posted by: Edward R Cole at October 8, 2005 3:34 PM


Russ I acknowledge the limitations of our work I take the view that this is a continuing project And that we will come back at it a year from now Thanks for writing

Posted by: Richard Edelman at October 10, 2005 1:01 PM


Thanks for having considering my request Richard, although the US have a strong majority in participants, the study indeed brings the voices of the rest of the world .... Though it's indeed representative.

Posted by: Guillaume du Gardier at October 11, 2005 10:41 AM


I think that the results are a very good approach to bloggers minds, and as a confirmation of what I perceived from the blogosphere.

Also, I think a very very simple and intelligent way to attract bloggers attention (I suspect that it was one of the main goals from the beggining).

Posted by: DeWeert at October 12, 2005 8:36 AM


I recently published an article with iMedia Connection regarding blogger motivations citing your survey. Thanks for giving me the data to make my point.

You can read the article here:
http://www.imediaconnection.com/content/6946.asp

Posted by: Kelly Abbott at October 13, 2005 2:00 PM


Interesting survey results. Online 'blogging' may potentially open or lead to the discovery and development of new consumer markets based on 'blog demographics'. Many 'bloggers' indeed conveyed interest in companies products based on there preference to receive product samples.

Posted by: Marcel Harris at October 17, 2005 7:25 AM


Marcel,
I think PR biz has interesting opportunity to be involved in company R&D Why? Because we can have dialogues with interested non traditional parties like NGOs and expert bloggers who can improve the products before launch Thanks for reading my blog.

Posted by: Richard Edelman at October 17, 2005 12:52 PM


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