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February 16, 2006
Joining the Me2Revolution
I have never used my blog as a means of self promotion or hyping our firm. But this morning, Steve Rubel, of MicroPersuasion fame, has decided to join Edelman, to make the Me2 Revolution happen even more quickly. He joins Phil Gomes, Guillaume du Gardier and Mike Krempasky as experts in stimulating the conversation.
Steve and I have met several times at events such as We Media in New York. I have always been impressed with his honesty, his passion for his craft and his commitment to changing the public relations business. He has developed a unique brand in the blogosphere, now ranking in the top echelon of all bloggers according to Technorati data.
What do we hope to achieve together? In short, we want to persuade our corporate clients to commit to the blogosphere. According to Chris Anderson of WIRED Magazine, only 20 of the Fortune 500 companies are seriously committed to blogging, whether by the CEO, marketing or R&D units. This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the brand story and corporate reputation with informed and passionate on-line participants.
Steve starts with us on February 27. I could not be more thrilled to have him as a new colleague.
Posted by Edelman at February 16, 2006 7:49 AM
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Comments
Congrats! to you and to Steve. And who says that blogging can't change a market or a career or a even life?
Posted by: Toby at February 16, 2006 8:43 AM
Quite a steal there, Richard.
Steve and Mike are two people who definitely get blogging, and there's no question in my mind this move is going to pay huge dividends.
Posted by: Jim Durbin at February 16, 2006 1:14 PM
This is a great move for Steve and Edelman. Congratulations to both of you.
Posted by: Andy Sernovitz at February 17, 2006 8:09 AM
This is a great move for Steve and Edelman. Congratulations to both of you.
Posted by: Robb Hecht at February 18, 2006 8:16 PM