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May 30, 2007
The Academics Summit
Edelman and PRWeek will be hosting a summit on new media next week for approximately 75 US and Canadian academics who specialize in journalism, public relations and communications. Our goal is to provide specifics about how social media is changing communications, to help them update their courses for next fall so that their students are even better prepared to enter the marketplace in the years to come.
This idea came to me when I went to Ball State University last spring to receive an award. I spoke at length to Professor Robert Pritchard, better known as “Pritch,” who told me that students were eagerly embracing new media but lacked specific cases in public affairs, marketing, corporate and employee engagement. This notion was reinforced by Professor Robert French at Auburn, who hosted our own Rick Murray, director of our Me2Revolution practice, last fall.
The event is planned for June 7-8 in New York City. We have attracted a wonderful group of faculty, including bloggers David Weinberger and Jay Rosen, important journalists Gordon Crovitz of Dow Jones, David Kirkpatrick of Fortune Magazine and Nick Lemann of Columbia University; social media pioneers such as Dan Gillmor and Andrew Baron, Rocketboom, plus marketing, PR directors and new media directors including Matthew Anchin, American Express; Deirdre Latour, GE; Babs Rangaiah, Unilever.
We have established a web site for the content (http://www.edelman.com/summit07/). We will blog from the Summit, and post video shortly following each session. We intend to host similar events in Europe and Asia in the next twelve months.
Posted by Edelman at May 30, 2007 9:19 AM |
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