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FeaturedWhy awareness no longer drives patient action For decades, MedTech marketers have sought to build awareness, relying on the assumption that when people understand a health issue and learn what action to take, behavior change and improved outcomes will follow. KEEP READING
The Lion in WinterRichard Edelman reflects on a three-hour conversation with Lord Michael Heseltine, covering Brexit, Europe, defence, entrepreneurship, UK politics and leadership.KEEP READING
AI, fragmentation, uncertainty: what communicators need to factor inDiego Bironzo, Vice President, joined a panel hosted by media monitoring and analytics company Vuelio on how AI is changing the information landscape and how communications professionals can factor these changes - and the uncertainty they create - into their strategies.KEEP READING
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