Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedMexico 86Richard reflects on Mexico 86 as a story of ambition, resilience and determination. The film follows Mexico's unlikely journey to hosting the 1986 World Cup after Colombia withdrew, highlighting the persistence, creativity and, at times, questionable tactics used to secure the bid over the United States. The story becomes even more compelling after the devastating 1985 Mexico City earthquake, when the country rallied together and convinced FIFA it could still host the tournament. For Richard, the film is ultimately a powerful reminder of how belief, resourcefulness and national pride can overcome seemingly impossible odds. While the central character is deeply flawed, his conviction in Mexico's potential and the country's collective resilience make it a memorable underdog story.
KEEP READING
Unilever’s U.S. ApproachRichard Edelman argues that Unilever’s $300 million investment in a new U.S. innovation center underscores America’s continued role as a global growth and innovation hub, offering a model for multinational companies seeking to thrive amid geopolitical uncertainty and rapid technological change.KEEP READING
Today’s World Requires Decision-Grade Intelligence Explore All Insights