New Media Summit 2007

Ed Adams
Chair Department of Communications, Brigham Young University
Sue Westcott Alessandri
Assistant Professor Advertising & Public Relations Syracuse University
Lori Bergen
Professor and Director Department of Mass Communication Texas State University
Kenton Bird
School of Journalism & Mass Media University Of Idaho
Marcelo Boccia
Press & PR Corporate Manager, LAPTV Argentina
Merrill Brown
National Editorial Director, News21 and Chairman of the Board NowPublic.com
T. Barton Carter
Department of Mass Communication, Advertising and Public Relations Boston University
Clarke L. Caywood,
Professor - Integrated Marketing Communications Northwestern University
Mark Christaldi
Sr. Manager Interactive Communications, Astrazeneca
Richard Cole
Chair Department of Advertising Michigan State University
Tom Collinger
Medill School of Journalism Department of Intergrated Marketing Northwestern University
Isabella Cunningham
Chair Department of Advertising, The University of Texas at Austin
LaRae Donnellan
Professor & PR Sequence Coordinator School of Journalism and Graphic Communication Florida A&M University
Abby Dress
Associate Professor and Director, Public Relations Degree Program Long Island University
David Dunne
EVP, Director of Worldwide Operations
Renee Edelman
Senior Vice President
Laurence Evans
President, StrategyOne
Mary Ann Ferguson
Page Legacy Scholar College of Journalism and Communications University of Florida
Rosanna M. Fiske
Associate Professor, Advertising & PR School of Journalism and Mass Communication - Florida International University
Margaret Fitch-hauser
Coordinator, PR Programs Communications and Journalism Department Auburn University
Joe Foote
Dean College of Mass Communication University Of Oklahoma
Rochelle Ford A
ssociate Professor John H. Johnson School of Communications Howard University
Victoria Geyer
Assistant Professor Journalism, Media Studies, and Public Hofstra University
Steffan Heuer
Brand Eins
Randy Hines
Dept. of Communications Susquehanna University
Teemu Huuhtanen
CEO, Habbo
Leah Jones
Conversation Analyst, me2revolution
Frank Kalupa
James Madison University
John Kiker
Associate Dean - Communications and Marketing Columbia Business School Columbia University
Lisa Kirk
Managing Director, PRWeek
Kim Landon
Utica College
Susan Lewis
Department of Journalism & Communication Abilene Christian University
Dianne Lynch
Roy H. Park School of Communications Ithaca College
Maria Marron
Professor Journalism Department Central Michigan University
Tom Martin
Executive-in-Residence Department of Communication College of Charleston
Diana Martinelli
Widmeyer Communications Professor P.I. Reed School of Journalism West Virginia University
Shawn McIntosh
Lecturer Strategic Communications Columbia University
Keith O'Brien
News Editor, PRWeek
Jim O'Rourke
Eugene D. Fanning Center for Business Communication University of Notre Dame
Julie O'Neil
Chair, Advertising and Public Relations Schieffer School of Journalism Texas Christian University
Frank Ovaitt
President & CEO Institute for Public Relations
John Pavlik
Director of Journalism Resources Institute Journalism and Media Studies Rutgers University
Ethan Rasiel
Senior Vice President
Jeffrey Richard
Associate Dean Graduate School of Journalism Columbia University
Maria Russell
Professor of PR and Director Executive Programs in Public Relations - PR Dept. S.I. Newhouse School of Public Communications Syracuse University
Lynne M. Sallot
Associate Professor Grady College University of Georgia
Irv Schenkler
Associate Professor Stern School of Business New York University
Subir Sengupta
School of Communication & The Arts Marist College
Jim Sernoe
Mass Communication Department Midwestern State University
Cliff Shaluta
Coordinator Ad+PR Programs Western Kentucky University
William Sledzik
Associate Professor/Public Relations Sequence Coordinator - Kent State University
James D. Sodt
The Charles B. Degenstein Professor of Communications, Susquehanna University
Juan Mariano Sola
Marketing Manager - Southern Region, LAPTV Argentina
Don Stacks
Professor and Director, Public Relations Program, School of Communication, University of Miami
Craig Stark
Assistant Professor of Communications Department of Communications and Theater SU
Dulcie Straughan
Professor School of Journalism and Mass Communication University Of North Carolina At Chapel Hill
Teresa Jo Styles
Associate Professor Department of Journalism and Mass Communication North Carolina A & T State University
Patrick Sutherland
Chair Department of Communication Bethany College
Howard Sypher
Department of Communication Purdue University
Larry Taylor
Instructor Department of Communication Appalachian State University
Elizabeth Toth
Professor Department of Communication University of Maryland at College Park
Judy Turk
Director School of Mass Communications Virginia Commonwealth University
Steven H. Weiss
Vice President Corporate Communications The McGraw-Hill Companies
Susan C. Zavoina
Chair Department of Journalism University of North Texas

New Media Academic Summit 2007:
The Next Generation of Communications

Click here to read the Summit white paper

Agenda

Click on the image below to listen to Richard Edelman's introduction to the Summit.

.wmv video (better quality)

The New Media Academic Summit will convene business leaders, academics, journalists, bloggers and communications professionals to discuss the challenges facing universities in preparing the next generation of graduates.

THURSDAY, JUNE 7 (6:30-9:00PM)

(6:30-7:00PM) REGISTRATION AND WELCOME DRINKS

(7:00-9:00PM) THE CHANGING MEDIA ENVIRONMENT

A panel of industry leaders and experts discuss the changing media environment, how it is affecting business, academia, and its implications for the future.

GORDON CROVITZ

The Wall Street Journal

RICHARD EDELMAN

CEO, Edelman

NICHOLAS LEMANN

Columbia University

PAT MITCHELL

Paley Museum of Media

DAVID KIRKPATRICK

Fortune (moderator)

Click on the image below for the session video.

Right-click here to download iPod video podcast (650MB!)

Click on the image below for the Q&A video.

Right-click here to download iPod video podcast (485MB)

Right-click here to download the session summary

FRIDAY, JUNE 8 (8:00AM-4:00PM)

(8:00-9:00AM) ENGAGING CONSUMERS THROUGH SOCIAL NETWORKS

SCOTT DONATON

Advertising Age

BABS RANGAIAH

Unilever

SCOTT HEIFERMANN

Meetup

This session focuses on how new media is creating new paths and platforms for businesses to engage with consumers.

PAM TALBOT, Edelman
moderator

Click below to watch Scott and Scott get a little feisty...

Right-click here to download iPod video podcast (698MB)

Right-click here to download the session summary

(9:00-9:45AM) CO-CREATING CONTENT

This session examines how new media gives voice to the consumer via the co-creation of content.

TIM & NINA ZAGAT

Zagats

TEEMU HUUHTANEN
Habbo

LESLEY SOLOMON
Gather.com

BOB MANKOFF
The Cartoon Bank

JACKIE PRICE, Edelman
moderator

Hey, got an idea for a cartoon? So does David Mamet. Watch below...

Right-click here

to download iPod video podcast (629MB)

Right-click here to download the session summary

(10:15-11:00AM) BUILDING CORPORATE REPUTATION FROM THE INSIDE OUT

MATTHEW ANCHIN American Express	JIM J. FINN Avaya	PAUL ARGENTI Dartmouth University

DEIRDRE LATOUR General Electric	MATT HARRINGTON Edelman (moderator)
Click on the image below for this session's video: Right-click here to download iPod video podcast (543MB) Right-click here to download the session summary

(11:00-11:45AM) ADVOCACY & GRASSROOTS ENGAGEMENT

This session examines how politicians – specifically candidates in the upcoming Democratic and Republican presidential primaries --are using new media to build grass root engagement and reach advocacy groups.

MICHAEL CORNFIELD
George Washington University

CAROL C. DARR

Institute for Politics, Democracy and the Internet

BRIAN REICH

Campaign Web Review

NED LAMONT

Harvard Institute of Politics

MICHAEL KREMPASKY
Edelman (moderator)

Click on the image below to view the video for this session:

Right-click here to download iPod video podcast (576MB)

Right-click hereto download the session summary

(12:00-1:30PM) THE ERA OF CITIZEN JOURNALISM

DAN GILLMOR

Center for Citizen Media

JODI KANTOR
The New York Times

STEVE RUBEL, Edelman
moderator

This session explores how the blogosphere and citizern journalism are changing reporting and mainstream media.

You know what to do...

Right-click here to download iPod video podcast (710MB)

Right-click here to download the session summary

(1:30-2:00PM) ETHICS AND RULES OF ENGAGEMENT
IN NEW MEDIA

Panelists discuss mistakes made by media outlets, corporations and other entities, as well as new standards and legal challenges brought about by new media.

DONALD K. WRIGHT
Boston University

HENRY COPELAND

BlogAds

RICK MURRAY

Edelman, moderator

Click on the image for the video.

Right-click here to download iPod video podcast (351MB)

Right-click here to download the session summary

(2:00-2:30PM) ENABLING THE DIGITAL GENERATION

WALTER CARL
Northeastern University

DAVID WEINBERGER

Harvard's BerkmanCenter
for Internet & Society

MERRILL BROWN

NowPublic.com

This brainstorming session looks at the digital Q of college graduates and expectations employers have of a college graduate’s digital knowledge.

JOHN EDELMAN
Edelman, moderator

Click below for the video.

Right-click here to download iPod video podcast (401MB)

Right-click here to download the session summary

(3:00-4:00PM) WHAT'S NEXT FOR NEW MEDIA

JAY ROSEN

NYU Department
of Journalism

JOSH BERNOFF

Forrester Research

RICK MURRAY
Edelman

What are the potential opportunities and risks for businesses and universities in investing in new media? How can we measure its impact? What is the role of higher education in navigating these opportunities?

JULIA HOOD
PRWeek, moderator

This is the last time we'll ask you to click...

Right-click here to download iPod video podcast (662MB)

Right-click here to download the session summary


	Jun 14, 2007 (Leah)
	Blogging as a Learning Tool I just came across a blog this morning and wanted to share. Why? Turns out that it isn't only communications departments that see the value...
	Comments(3) 1:23 pm permalink


	Jun 08, 2007 (Leah)
	Gramercy Park and other thoughts Instead of taxiing down the runway, I'm waiting for a two hour delay to pass and am now sitting in the JetBlue terminal. I had...
	Comments(3) 8:13 pm permalink


	Jun 08, 2007 (Leah)
	What’s Next for New Media? Jay Rosen, Associate Professor, former chairman, 1999-2005, New York University, Department of Journalism Josh Bernoff, Vice President, Forrester Research Rick Murray, President, me2revolution What are the...
	Comments(0) 2:48 pm permalink


	Jun 08, 2007 (Leah)
	Enabling the Digital Generation Is there a Digital Q (IQ) for students or for faculty? Walter Carl: You need to understand the social forces, consequences, and context--not just the technology. David...
	Comments(0) 2:26 pm permalink


	Jun 08, 2007 (Leah)
	Ethics and Rules of Engagement in New Media Donald K. Wright, Professor of Public Relations, BostonUniversity Henry Copeland, Founder of Blogads When the lines between...
	Comments(3) 1:35 pm permalink


	Jun 08, 2007 (Leah)
	The Era of Citizen Journalism Dan Gillmor, Director of the Center for Citizen Media Jodi Kantor, Reporter, The New York Times Moderated by Steve Rubel, Senior Vice President,
	Comments(0) 12:41 pm permalink


	Jun 08, 2007 (Leah)
	Who else is blogging? I just did a quick search to see who else is blogging from the confines of the Harvard Club. Richard Edelman on 6AM
	Comments(0) 12:4 pm permalink


	Jun 08, 2007 (Leah)
	Advocacy and Grassroots Engagement Michael Cornfield, Vice President of Public Affairs, ElectionMall.com Adjunct Professor in Political Management, The GeorgeWashington
	Comments(3) 11:23 am permalink


	Jun 08, 2007 (Leah)
	Go for it! Dear Keith, I'm not an experienced live blogger either, so please keep chiming in with pithy comments. Back to blogging! Sincerely, Leah
	Comments(0) 11:10 am permalink


	Jun 08, 2007 (Leah)
	Building Corporate Reputation from Inside Out Deirdre Latour, Director, Public Relations, GE (former Edelman employee) Paul A. Argenti, Professor of Corporate Communication, Tuck School of...
	Comments(0) 10:23 am permalink


	Jun 08, 2007 (Leah)
	Co-Creating Content Start with Tim & Nina Zagat: Zagat guide started as a hobby. They were members of a wine tasting group and felt that they needed...
	Comments(3) 9:19 am permalink


	Jun 08, 2007 (Leah)
	Engaging Consumers through Social Networks Pam Talbot kicked us off with an introduction to social networks and asked each panelist "What is a social network?" Scott Donaton: Since the first three...
	Comments(0) 8:27 am permalink


	Jun 08, 2007 (Leah)
	Getting started. Last night I learned one important lesson; eating and live blogging can not be done at the same time. To be...
	Comments(3) 8:18 am permalink


	Jun 07, 2007 (Leah)
	Welcome to the Summit! I'm sitting in the back of the meeting room at the New Media Academic Summit. The panel started so quickly, that I wasn't online yet. ...
	Comments(2) 8:56 pm permalink


	May 25, 2007 (Leah)
	Quiet Typer Seeks Summit My senior year of high school, I had a one class period left to fill. My mom convinced me that it would be worth my...
	Comments(0) 12:55 pm permalink