Global (EN)

  • Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    /sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

    25 Years of Trust
    Featured Inside Edelman: Meet our U.S. Culture Champions – Tara Hagan In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Ubuntu in Action: Reflections from the International Women’s Forum in Cape Town Reverend Jesse Jackson; A Fifty-Year Friendship A personal reflection on Reverend Jesse Jackson - civil rights leader and founder of Operation Rainbow PUSH - and his fifty-year friendship with the Edelman family, shaping business and politics for generations. KEEP READING Explore All Insights

    Gen Z-eitgeist 2026

    .

    Since day one, Edelman’s Gen Z Lab has said: Know Gen Z. Know the future.

    That still holds. What’s changed is where Gen Z is choosing to show up, and where they’re stepping back.

    They’re still values-driven. Still paying attention. Still willing to push for change. But after years of crisis, chaos, and overload, they’re far more selective about what’s worth the effort. Where they lean in matters, but knowing where they lean out matters even more.

    Gen Z doesn’t expect brands to be perfect, but they do expect you to notice how the ground has shifted, acknowledge that times are hard and keep proving you actually get it.

    That’s why Gen Z-eitgeist 2026 looks at 10 global trends through a simple lens: what’s out – and what’s in.

    Fill out the form to get your copy of the report today.

     

    Access the report now


    .
     

    Discover More About Gen Z

    Explore more insights, reports, and perspectives from Edelman’s Gen Z experts.

    Expertise

    Edelman's Gen Z Lab

    January 5, 2026

    Edelman’s Gen Z Lab is a dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe...

    Report

    The Great Gen Z Divide

    September 9, 2025

    Discover The Great Gen Z Divide: how Gen Z 1.0 and 2.0 differ in trust, identity, and consumer behav...

    REPORT

    Gen Z & Grievance: A Generation’s Response to a World Under Threat

    April 15, 2025

    This report explores how grievance is reshaping the way Gen Z engages with the world around them and...

    Article

    The Good, the Bad and the Outrageous: A Gen Z Reflection on SXSW 2024

    April 2, 2024

    Edelman Gen Z Lab members Allen Pham, Mia Cooper, Hannah Ziegler share their experience of SXSW 2024...

    Article

    Gen Z Talks 2024 Edelman Trust Barometer

    February 6, 2024

    The Edelman Trust Institute sat down with Edelman Gen Z employees who work with clients across diffe...

    ARTICLE

    Meet the Gen Z Brand Whisperers

    April 22, 2023

    The Guardian explored how Edelman’s Gen Z Lab and ZEO guide C-suites on diversity, identity......

    Connect with our Gen Z experts?

    Discover how Edelman can help you engage this generation.
    Talk to an Expert