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25 Years of Trust
Featured Compliance Isn’t Enough: Supply Chains, Scrutiny, and Stakeholder Trust Even as EU rules ease, supply chain human rights risks remain high. Reputation and trust hinge on visibility and accountability. KEEP READING Reframing the Narrative Around Young Men I met Richard Reeves at the PR Seminar in June in Savannah. He is the founder of the American Institute for Boys and Men, launched after a decade at the Brookings Institution, and the author of Of Boys and Men, which argues that supporting young men and boys is essential to true equality. KEEP READING My Summer Reading List Each summer, I like to pretend I am a student again—with time to read, learn, and explore new stories. Here are books that I have enjoyed in the past few weeks. KEEP READING Explore All Insights
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  • Our Podcasts

Our Podcasts

Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society. 

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All Podcasts

The Trustmakers

Media Literacy Influencer Kelsey Russell on Building Trust Through Transparency

Kelsey Russell, media literacy influencer and host of Kronikled, joins Edelman’s Brooks Miller to discuss Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely mislead them. Kelsey argues that journalists can rebuild trust by pulling back the curtain on how stories are created and being transparent about their sources.

The Trustmakers

AlphaGeo's Dr. Parag Khanna on Designing for Global Disruption

Dr. Parag Khanna, global strategist and founder of AlphaGeo, joins Edelman’s Sat Dayal to explore how climate change, migration, and emerging technologies are redrawing the global map, and reshaping public trust. Parag breaks down his concept of “programmable geography,” and shares how data, design, and local adaptation can build resilience in an age of disruption.

The Trustmakers

Creator Blakely Thornton on Becoming the Internet's Favourite Truth Teller

Cultural commentator and Creator Blakely Thornton joins Edelman’s Brooks Miller from Cannes Lions for a no-filter conversation on the evolution of influence and why consistency, humor, and honesty are his non-negotiables. Known for his Met Gala interviews and sharp takes on brand campaigns, Blakely shares how he carved out a trusted voice in a crowded space by staying unapologetically himself.

The Trustmakers

Microsoft's Yusuf Mehdi & Olympian Jordan Chiles on Proving Authenticity in the Age of AI

Microsoft Consumer CMO Yusuf Mehdi and Olympic gymnast Jordan Chiles join Edelman’s Smita Reddy from Cannes Lions to discuss how AI, authenticity, and Gen Z are reshaping brand trust. From product innovation to personal expression, they look at what it means to build influence around shared values and vibrant communities, and discuss differentiation at a time when attention is fragmented.

The Trustmakers

The New York Times’ A.G. Sulzberger on the New Playbook for Modern Journalism

A.G. Sulzberger, Publisher of The New York Times, joins Richard Edelman at Cannes Lions for a conversation on the role of journalism in rebuilding trust. They discuss the global rise of misinformation, the decline of local news, and why independent reporting remains essential to democracy. A.G. reflects on how The Times is adapting to new formats while staying rooted in truth, empathy, and accountability, and shares what he feels is the most underexamined construct in modern media.

WHERE TO LISTEN

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