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    Featured Mexico 86 Richard reflects on Mexico 86 as a story of ambition, resilience and determination. The film follows Mexico's unlikely journey to hosting the 1986 World Cup after Colombia withdrew, highlighting the persistence, creativity and, at times, questionable tactics used to secure the bid over the United States. KEEP READING Latin America Electoral Report: June 2026 Strengthening Japan’s Intelligence and Economic Security Explore All Insights

    Our Podcasts

    Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society. 

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    The Trustmakers

    Rexona's Ben Curtis on What the FIFA World Cup Teaches Us About Connection

    Ben Curtis, Global Brand Vice President of Rexona, joins Richard Edelman, President and CEO of Edelman, to explore how sports can serve as a powerful force for connection in an increasingly divided world. As the 2026 FIFA World Cup kicks off, they discuss the role of global sporting events in bringing people together across differences, why brands have an opportunity to act as trust brokers, and how Rexona is building relevance through new media and community-based campaigns. Ben also shares his perspective on creator-driven marketing, and the growing influence of AI and earned media in building trust.

    The Trustmakers

    RE-AIR: McLaren Racing's Louise McEwen On Building a Fan-First Brand On and Off the Track

    Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand's racing legacy.

    The Trustmakers

    Dr. Shania Bhopa On How AI Is Changing Health Decisions

    Dr. Shania Bhopa, health expert and creator, joins Sat Dayal, Managing Director of Technology at Edelman UK, to discuss how health information now moves through culture, community and technology as much as through formal healthcare systems. They explore why audiences trust creators, how AI is changing patient behavior, and why health literacy, human connection and critical thinking will be essential to the future of trusted health communication.

    The Trustmakers

    Yale School of Public Health Dean Megan Ranney On Listening First in Public Health

    Dr. Megan Ranney, Dean of Yale School of Public Health, joins Justin Blake, Executive Director of the Edelman Trust Institute, to explore how trust shapes the way people navigate health information, advice and care. Drawing on insights from the 2026 Edelman Trust Barometer Special Report: Trust and Health, they discuss information overload, the growing role of trusted messengers, and how community-rooted communication can help public health better serve people and earn trust.

    The Trustmakers

    Pulitzer Center CEO Lisa Gibbs On How Media Can Better Serve the Public

    Lisa Gibbs, CEO of the Pulitzer Center, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how journalism can earn back trust in a fractured information environment. They explore the impact of AI, echo chambers and the decline of local news, and look at how transparency, media literacy ,and deeper audience engagement can help journalism build understanding and bridge divides.

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    NEW EPISODES RELEASE EVERY OTHER WEDNESDAY