The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seated racism throughout American culture—sometimes in the most unexpected places. Even the ice cream truck jingle, “Turkey in the Straw,” was revealed to have roots in 19th-century racist minstrel shows. Good Humor knew it had to do something and decided to acknowledge the jingle’s hurtful legacy and stop it from reaching another generation of children.