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    Burnham pitches a “new path” for Britain ‘Hope Again’. Burnham has given Labour that precious political commodity again. His biggest test now will be whether he is able to deliver on it. KEEP READING
    Codex Humanitatis Richard Edelman discusses a global initiative to define what must remain human as AI becomes central to society, focusing on dignity, choice, work, education, and liberty. KEEP READING
    Policy Continuity and Change: Reading Takaichi’s Cabinet Reshuffle Prime Minister Sanae Takaichi enters her second year in office from a stronger political position than when her administration began. KEEP READING
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    Our Podcasts

    Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society. 

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    The Trustmakers

    The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media

    Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy,  joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media. Drawing on her move from political reporting to covering the creator economy, Dylan discusses the growing influence of creators in politics and the different standards and expectations that shape creators and journalists. They also explore what traditional media can learn from creators and what their rise could mean for the future of journalism and trust in media.

    The Trustmakers

    Cannes Lions 2026: Creator Eugene Healy on Why Every Brand Needs a Creator Mindset

    Brand strategist and creator Eugene Healy joins Jo Burford, Head of Creators for EMEA at Edelman, to explore how brands can build trust in an era of fragmented attention. Recorded at Cannes Lions Festival of Creativity, they discuss insights from the 2026 Edelman Trust Barometer Special Report: Brand Growth in an Insular World, and look at why relevance now matters more than reach. Eugene also shares his thoughts on how creators have become trusted cultural intermediaries, and why brands must shift from controlling campaigns to orchestrating communities.

    The Trustmakers

    Cannes Lions 2026: The Daily's Michael Barbaro on Building Trust When Facts Are Under Fire

    Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation. Recorded at the 2026 Cannes Lions International Festival of Creativity, the conversation explores how journalism can build trust through transparent storytelling, why local and personal relationships shape what people believe, and what media organizations and brands can learn from the rise of creator-driven content.

    The Trustmakers

    Rexona's Ben Curtis on What the FIFA World Cup Teaches Us About Connection

    Ben Curtis, Global Brand Vice President of Rexona, joins Richard Edelman, President and CEO of Edelman, to explore how sports can serve as a powerful force for connection in an increasingly divided world. As the 2026 FIFA World Cup kicks off, they discuss the role of global sporting events in bringing people together across differences, why brands have an opportunity to act as trust brokers, and how Rexona is building relevance through new media and community-based campaigns. Ben also shares his perspective on creator-driven marketing, and the growing influence of AI and earned media in building trust.

    The Trustmakers

    RE-AIR: McLaren Racing's Louise McEwen On Building a Fan-First Brand On and Off the Track

    Louise McEwen, CMO of McLaren Racing, joins Edelman’s Jackie Cooper at Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation. She reflects on the importance of instilling trust through inclusive experiences and a fan-first mindset, while always honoring the brand's racing legacy.

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