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Business-to-Business Communication

Insight-led Relationship Development.  Awareness and Trust-building initiatives that fuel lead generation. Nimble and seamlessly integrated marketing.

Edelman brings its Business-to-Business clients these vital attributes unlike any other firm.

Our B-to-B Center of Excellence includes 200 counselors embedded in every office across the globe.  Through fully integrated teams we deliver business value at every phase of your customers’ increasingly convoluted decision journey.

We are real-time students of the trends and challenges buffeting B-to-B marketers — from the consumerization of marketing promises, channels and tools, to the increased complexity of your customers’ decision-making process, to the need to draw actionable insights from a preponderance of data.

We see three strategic imperatives to solving these B-to-B challenges:

  • Develop authentic engagement in the connected conversation. Data mining, trend spotting and competitor monitoring yield insights that inform your leadership in real time. We help you lead industry dialogue around customers’ shared values, not just manage perceptions.
  • Tap into human truth and cultural relevance for buyers and advocates. Now more than ever, to close sales with diverse purchasing committees, generate new leads, and turn online voyeurs into customers, brands must go beyond functional benefits and tap into emotional storytelling. And we help ensure buyers can find and self-navigate your content on demand.
  • We help you earn trust and mitigate risk in a fast changing world. To keep customers in the loyalty loop, and inoculate the brand from future risks, it’s important to establish a “runway of trust.” Build trust with transparency, integrity and actions that match your words.

As a global, family-owned firm, Edelman is uniquely structured to serve clients of all sizes… from hungry start-ups to more than 20 clients with programs over $1 million in scope.  We offer special depth in Energy, Financial Services, Food, Health and Technology, but we serve – and help clients market to – all sectors from heavy industry and manufacturing leaders, to supply chain providers and professional services.

Our client work is recognized by the most highly respected industry organizations, including PRWeek’s Business-to-Business Campaign of the Year for Juniper Networks. We hope you will join our ranks for award-winning work yourself.

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