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    Featured Latin America Electoral Report: July 2026 The New Business of Impact Impact no longer sits at the edge of business. As companies become more intentional about defining impact and deciding where it should influence decisions, leaders are rethinking how the work is led across the enterprise. KEEP READING Colombia 2026–2030 Presidential Elections Results, Challenges, and First 100 Days Colombia has elected a new president for a single four-year term, as reelection is constitutionally prohibited. This year’s electoral cycle unfolded in three main stages: legislative elections and inter-party primaries in March, the first presidential round in May, and the runoff election in June. KEEP READING Explore All Insights

    Why Edelman Studies Trust

    Trust shapes everything - from what people buy and where they work, to the brands they believe in and the leaders they follow. For over 25 years, Edelman has been at the forefront of studying Trust, helping leaders understand how trust drives behavior, builds reputation, and influences outcomes.

    As the world’s largest global communications firm, Edelman transforms trust from an abstract concept into a measurable, strategic asset.

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    Edelman’s House of Trust

    Edelman Trust Institute

    The Edelman Trust Institute is the firm’s in-house think tank dedicated to advancing the study, measurement, and actioning of trust in society. This team produces the Edelman Trust Barometer and disseminates and applies it insights through academic and nonprofit partnerships and editorial content, including the TrustMakers podcast.

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    Edelman Trust Barometer

    The Edelman Trust Barometer is the world’s most in-depth and widely cited study of trust. Conducted annually across dozens of global markets, it tracks the evolving dynamics of trust in business, government, media, and NGOs, and what stakeholders expect from institutions in times of uncertainty.

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    Edelman Trust Management

    Edelman Trust Management (ETM) enables organizations to measure and manage trust as a strategic asset. Developed in collaboration with leading academics and applied across more than 800 global organizations, ETM is powered by the Edelman Net Trust Score (ENTS) - a proprietary metric that quantifies trust capital, and trust-driving pillars. Through diagnostic tools such as Trust Stream, ETM Studies, ETM Inside and ETM Impact, Edelman helps leaders identify trust risks, strengthen stakeholder relationships and drive long-term value.

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