Marketing to the Modern Family Launches
October 19, 2012Edelman, the world’s largest independent public relations firm, launched Marketing to the Modern Family – a new study with insights about marketing to the family of the future that revealed surprising findings, including more than a third of dads feel that they are now acting in the role of a traditional “mom.”
To view the PowerPoint for additional results, click here.
To read the fact sheet for more insights, click here.
Marketing to the Modern Family Launches
January 19, 2012Edelman, the world’s largest independent public relations firm, launched Marketing to the Modern Family – a new study with insights about marketing to the family of the future that revealed surprising findings, including more than a third of dads feel that they are now acting in the role of a traditional “mom.”
To view the PowerPoint for additional results, click here.
To read the fact sheet for more insights, click here.
Social Media And Financial Communications Mid-Year 2011 Report:
“The Train Has Left The Station”September 15, 2011
Edelman contends that after gathering momentum for three years, 2012 will be the breakthrough Year of Social Media in the financial services industry.
This white paper summarizes the events that got the social media movement finally underway within financial services and the factors that will drive increased social media adoption in 2012 and beyond.
For more insights, click here.
2010 Capital Staffers Index
A Trans-Atlantic Analysis of Digital Media’s Impact on Shaping PolicyDecember 02, 2010
Technology has an increased role in helping to drive and shape public affairs discussions concerning critical issues of our times, providing platforms that serve as conduits for two-way conversation. Edelman’s 2010 Capital Staffers Index takes a closer look at how members of parliaments and the U.S. Congress and their constituents alike are embracing social media, from blogs to texting to Facebook and Twitter.
To read the whitepaper for more insights, click here.
To view the PowerPoint for additional results, click here.
To watch Jere Sullivan, Chairman of Global Public Affairs, discuss this year’s findings, click here.
Citizens Engage! Edelman goodpurpose® Study 2010
November 04, 2010Cause related-marketing, as we know it, is dead. Purpose has evolved into a 360-degree business strategy that must be engrained into the core of a company’s or brand’s proposition.
In the 2010 goodpurpose Consumer Study, Edelman asked more than 7,000 consumers in 13 countries about their personal commitment to specific social issues and their expectations of brands and companies to play a role in solving those issues. The findings include that 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on those of business.
To view this year’s findings, click here.