The Opportunity for Business

Business finds itself today in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide. In the face of change, it is business that is the most trusted to keep pace — more than NGOs, government, or media.

Moreover, in 2016, no institution recorded a larger gain in trust among the general population than business — a phenomenon aided in part by a gradual recovery of the financial services sector. Registering an eight-point rise over the last five years, financial services moved to 51 percent in 2016, a larger gain than any other sector.

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