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Trust Around the World

Trust Around the World

Over the past 13 years, the Edelman Trust Barometer has shown that where you are matters in trust levels. With findings from 26 markets around the world, the Edelman Trust Barometer identifies trust differences across regions and specific countries.

In 2013, the Barometer explored key differences between emerging and developed markets as well as monitoring trends in APAC, the European Union, LatAm and North America. We furthered our understanding of the importance of geography (nationality of headquarters) on a company’s trust. By studying trust at the local and regional levels, in addition to globally, we are able to deliver actionable insights that can build trust.

For more on trust in emerging markets, please read this special supplement.

For more on Trust Around the World, please read the following blog posts:

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