Over the past 13 years, the Edelman Trust Barometer has shown that where you are matters in trust levels. With findings from 26 markets around the world, the Edelman Trust Barometer identifies trust differences across regions and specific countries.
In 2013, the Barometer explored key differences between emerging and developed markets as well as monitoring trends in APAC, the European Union, LatAm and North America. We furthered our understanding of the importance of geography (nationality of headquarters) on a company’s trust. By studying trust at the local and regional levels, in addition to globally, we are able to deliver actionable insights that can build trust.
For more on trust in emerging markets, please read this special supplement.
For more on Trust Around the World, please read the following blog posts:
- The Challenges of Globalization for Brazilian Brands by Rodolfo Araújo
- Three Ways for BRIC-Based Companies to Build Trust by Alan VanderMolen
- Emerging Market Businesses Face Significant Trust Deficit by Richard Edelman
- Trust and Proactive Engagement by David Brain
- Building Global Trust for Chinese Enterprise by Paul Flynn
- Trust in Asia Pacific 2013 by David Brain
- Trust in Europe by Mark Cahalane
- Trust Building, The Emergence of NGOs and Purpose in Asia by Alan VanderMolen
- Mexico (and China): Topping off the Trusters by Gail Becker & Tim Scerba
- Grande in LatAm… by Gail Becker
- The Silver Lining for Trust in Russia by Amanda Belcher
- “There’s Money in Them There Hills” – But Maybe Not for the Mining Firms? (Indonesia) by Stephen Lock