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25 Years of Trust
Featured Inside Edelman: Meet our U.S. Culture Champions – Janae Holloway In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING The Year the Agencies Died 2025 will be remembered as a difficult year for the communications sector. The IPG Omnicom merger created the largest firm in the world but will require between 10-15,000 redundancies. Dentsu is selling its international holdings. WPP share price has plummeted by 50 percent, leaving the company valuation at one-third of annual revenue. KEEP READING Disagree Better I am reeling from the massacre of Jews celebrating the first night of Hannukah on Bondi Beach in Sydney and the murder of two students at Brown University over the weekend. In this context, I am trying to find constructive ways forward. KEEP READING Explore All Insights

Insights

Edelman’s Perspective on 2026: Tipping Points

Flash Poll: Trust and Artificial Intelligence at a Crossroads

Inside Edelman

Inside Edelman: New Places, New Perspectives – Megan Johnson

Inside Edelman

Inside Edelman: New Places, New Perspectives – Victoria Meven

Edelman Trust Barometer

When Familiarity Breeds Trust: How Experience Turns AI Skeptics into Believers

Inside Edelman

Inside Edelman: New Places, New Perspectives – Michael Hayward

B2B

Why Trust and Authenticity Define the Next Era of B2B Marketing

AI

Archie AI Personas

Inside Edelman

Inside Edelman: Meet our U.S. Culture Champions – Janae Holloway

Inside Edelman

Inside Edelman: Meet our U.S. Culture Champions – Blair Colson

AI

3 Steps to Protect Your Reputation in the Age of AI and Disinformation