president and chief executive officer, Europe
Recognized as one of the most experienced women in the world of global marketing, brands and communications, Carol Potter joined Edelman in 2015 after nine years spent in China as President CEO of BBDO, now overseeing the Europe region.
Having started her career at Saatch & Saatchi in the 80’s, she has spent over 30 years in advertising agencies, working successfully in Australia, Japan, the U.S. and Europe. Carol has helped to market and advertise many of the world’s most famous brands and to advise many of the world’s Fortune 500 companies.
Carol has both run global accounts and headed geographies. In the late 90’s, she helped head the New York office of J.Walter Thompson whilst also running the Unilever account in North America. From 2001 and 2004, she oversaw the De Beers account globally, during which time more women in the world received a diamond than at any time in history.
Before moving to Shanghai, Carol was no stranger to China having spent six years marketing a diverse range of products from diamonds to detergents, to the Chinese consumer in her global roles on Unilever.
She built BBDO from a 60 people office in Shanghai to a company of over 450 people in 7 offices across the cities of Shanghai, Guangzhou, Hong Kong and Taipei. BBDO became one of the most awarded advertising companies in China both for its Creativity and for the Effectiveness of its campaigns.
Carol is based in London where she is a Fellow of the Royal Society of Arts, a member of D&AD and a member of The Marketing Group of Great Britain.