Show Up Differently

About The Campaign

Today, the speed of change is unprecedented. The world doesn’t sit still. Settling for the “tried and true” amid continual reinvention doesn’t make sense.

Change is a business imperative. A business cannot stay successful simply by doing things the same way, no matter how well the business has done things in the past. To evolve and to be a step ahead of the competition is the only way to be relevant and breakthrough in today’s marketplace.

Defying the status quo takes courage, yet reaps great rewards. “Show Up Differently” are three words that epitomize and humanize the spirit of Edelman and how we act on behalf of our clients.

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Consumer Research

Words of a Generation

A film series born from conversations we conducted across Asia to more deeply understand the mindset driving the world’s fastest growing marketplaces.


Our StoryLab workshop helps us create unique brand stories inspired by film, photography, music, magic and even dance.


Global Fellows Program

A global world demands a new type of experienced leadership. Each year, Edelman selects employees to practice their craft in a foreign market.

Edelman PR Independence


Our independence gives us freedom to put our clients first and respond to market changes fast.

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