summit08

New Media Academic Summit 2008

June 26-27, 2008, Chicago

Susan Lewis	Department of Journalism & Communication, Abilene Christian University
Larry Taylor	Department of Communication, Appalachian State University
Margaret Fitch-Hauser	Communications and Journalism Department, Auburn University
Bob "Pritch" Pritchard	Public Relations, Ball State University
Michael Goodman	Corporate Communications Institute, Baruch College, City University of New York
Patrick Sutherland	Department of Communication, Bethany College
Jeff DuBois	Manager, Bradley Public Relations Lab - Department of Communications, Brigham Young University
Bradley Rawlins	Brigham Young University
Susan Walton	Brigham Young University
Gail Love	Department of Communications, California State University-Fullerton
Gary Schlee	Corporate Communications & Public Relations, Centennial College
Lori Brost	Journalism Department Central Michigan University
Lois Breedlove	Department of Communication, Central Washington University
Mark Perlman	Marketing Communication Department Columbia College
Kevin Hauswirth	Marketing Communication Department Columbia College
Shawn McIntosh	Strategic Communications Columbia University
John Mullin	Department of Communications DePaul University
Paul Parsons	School of Communications Elon University
David Walllace	Media, Emerson College
LaRae Donnellan	School of Journalism and Graphic Communication, Florida A & M University
Lillian Lodge Kopenhaver	School of Journalism and Mass Communication, Florida International University
Barbara Nixon	Georgia Southern University
Maurice Krochmal	Journalism, Media Studies, Public Relations, Hofstra University
Rochelle Ford	John H. Johnson School of Communications, Howard University
Barbara Hines	Program in Mass Communication and Media Studies, Howard University
Dennis Elliott	School of Journalism, Indiana University
Corey A. Hickerson	School of Communication Studies, James Madison University
Frank Kalupa	School of Communication Studies, James Madison University
Mark Brand	Marketing and International Business, Johnson & Wales University
Bill Sledzik	Kent State
Mitzi Lewis	Mass Communication Department, Midwestern State University
Teresa Jo Styles	Department of Journalism and Mass Communication North Carolina A & T State University
Richard Pierson	Department of Communication, Media, and Theatre Northeastern University
Walter Carl	Northeastern University
Kalyan Raman	Medill School , Department of Integrated Marketing Communications, Northwestern University
Tom Collinger	Medill School , Department of Integrated Marketing Communications, Northwestern University
Tom Dorgan	Medill School , Department of Integrated Marketing Communications, Northwestern University
Martin Block	Medill School , Department of Integrated Marketing Communications, Northwestern University
Daniel Diermeier	Kellogg Graduate School of Business, Northwestern University
Jennifer Tiernan	Department of Journalism and Mass Communication, South Dakota State University
James Sodt	Susquehanna University
Bob Kucharavy	S. I. Newhouse School of Public Communications, Syracuse University
Kathryn Lee	S. I. Newhouse School of Public Communications, Syracuse University
Amiso M. George	Schieffer School of Journalism, Texas Christian University
Ray Niekamp	School of Journalism & Mass Communication, Texas State University
Jerry Hudson	College of Mass Communications, Texas Tech University
John Bracken	Program Officer, General Program, The John D. and Catherine T. MacArthur Foundation
Mary Ann Ferguson	College of Journalism and Communications, University of Florida
Karen Russell	Department of Communications University of Georgia
Jim Clark	School of Journalism & Mass Media, University Of Idaho
Jan Slater	College of Media, University Of Illinois
Steve Jones	Department of Communication, University Of Illinois
Kelly Quinn	Department of Communication, University Of Illinois
Volodymyr Manakin	Department of Communication - Fulbright scholar for 2007-2008 academic year, University Of Illinois
Elizabeth Toth	Department of Communication, University of Maryland at College Park
Don Stacks	Public Relations Program, School of Communication, University of Miami
Alan Freitag	Department of Communication Studies, University of North Carolina - Charlotte
Jacqueline Lambiase	Department of Journalism, University of North Texas
Dean Kruckeberg	University of Northern Iowa
Katerina Tsetsura	Gaylord College of Journalism and Mass Communication, University of Oklahoma
Natalie Tindall	Gaylord College of Journalism and Mass Communication, University of Oklahoma
Kristie Bunton	Department of Communication & Journalism University Of St. Thomas
James Rubin	Darden Graduate School of Business Administration, University of Virginia
Brett Atwood	Edward R. Murrow College of Communication, Washington State University
Diana Martinelli	P.I. Reed School of Journalism, West Virginia University
Cliff Shaluta	Ad+PR Programs, Western Kentucky University
Manakina Natalya	Journalism Department, Zaporozhye National University (Ukraine)
Robert French	Auburn University

Moderator: Keith O'Brien, Editor-in-chief, PRWeek

Panelists: Charlene Li, Analyst, Forrester; Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital

Charlene: The Groundsweel- using technologies to get what they need from each other. The one key framework:

Walter Carl - Assistant Professor, Department of Communication Studies, Northeastern University

Robert Pritchard - Associate Professor, Ball State University

Clark Caywood - Director of the Graduate Program in Public Relations, Medill Graduate School, Northwestern University

Moderated by: John Edelman, Managing Director, Global HR, Edelman

John: I’m excited to hear the conversation this year on this ...

Moderator: Natasha Fogel (Deputy Managing Director, Strategy One)
Panel: Marcel LeBrun (CEO, Radian 6), Sean Moffitt (CEO, Agent Wildfire)

Marcel: Radian 6 is a software company had developed a tool that is a listening tool. The medium, whether TV, radio or print, has characteristics which actually change society.

How NGOs are using social media to galvanize support and advance their agendas.

Paul Smyke - Senior Advisor, World Economic Forum

John S. Bracken - Program Officer, The John D. and Catherine T. MacAruthur Foundation

Moderated by: Keith O'Brien - Editor-in-Chief, PR Week

Keith: PR Week is very serious about entering into better relationships with universities in ...

Moderator: Nancy Ruscheinski (President and COO, Edelman US; Chariman, Edelman Digital)

Panelists: Matthew Anchin (VP, Online Communications, American Express), David Rubin (Brand Building Director, Unilever)

Matt: Three key points about new media as American Express sees it:

How are regulated industries using social media to connect and educate consumers?

Jay Bernhardt - Director, National Center for Health Marketing

Mac Monseau - Director of Corporate Communications for Johnson & Johnson

Huw Gilbert - Assistant Director, Communications Strategy, Issues and Alignment, Worldwide communications, Pfizer, Inc.

Moderated by: Gary Goldhammer, Senior Vice President, Edelman

Gary: Two kids of organizations: ...

Moderator: Mike Krempansky (Senior VP, Edelman)

Panelists: Michael Bassik (VP, Interactive Marketing, MSHC Parnters, Michael Cornfield, Associate Research Professor, George Washington University, Mindy Finn, Director, Finn Enterprises)

Politics has the opportunity now to really connect with people. This isnt about mistakes that happen that the blogosophere gets a hold of. We are going to talk ...

How are other countries using new media and how is this new media affecting how they communicate?

Neville Hobson, Blogger, United Kingdom

Michael Maier, Founder of Reader's Edition, a german citizen media portal, and Fellow at Harvard University

Wolfgang Luenenbuerger, Director, Europe, Edelman

Marshall Manson, Director, Digital Strategy, Edelman

Moderated by: Michael Morley, Deputy Chairman, Edelman

Moderator: Cheryl Cook (EVP/ Director Media Relations, Edelman)

Panelists: Richard Tofel (GM, ProPublica), Jim Kirk (Associate Managing Director, Financial News, Chicago Trib), Troy Mastin (Media Analyst, William Blair & Co.)

Focusing on traditional media in a social media world. Where do media companies need to be in 2012?

Richard: It is mostly bad news. Declining offline ...

How can companies use social media to grow its brand and connect with customers and what are the brands new role in entertainment?

Panelists:
Dan Bracken - Director, Marketing Services, Church & Dwight
Jon Harris - SVP, Global communications, Sara Lee
Alexandra Wheeler - Director, Digital Strategy, Starbucks Corporation
Drew McGowan - Group Manager, Marketing ...

Panel Discussion: Rick Murray (Moderator), Steve Grove (You Tube), Lauren Fine (Kent State) Julia Hood (PR Week)

Rick: Let’s talk about the state of the business and changes you have seen.

Julia: Cites a PR Week Survey in which the reponse was that 75% felt their digital budgets would be increasing. Digital informs every aspect ...

Mary Metcalf here from the Digital group at Edelman- I will be one of your resident live bloggers. Looking forward to being with you guys the next couple of days.

Attendees Blog Posts

Medill Graduate School

International Freedom Center

Centers for Disease Control and Prevention

Sara Lee Corporation

Kent State University College of Communications & Information