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    25 Years of Trust

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    WEF 2002: When the World Came to New York In the months following 9/11, the World Economic Forum’s move from Davos to New York became a powerful show of confidence in the city’s recovery. Richard Edelman looks back on the decision and the optimism it brought during a time of uncertainty. KEEP READING
    Japan’s FY2027 Budget Requests: Investing in a “Strong and Prosperous Japan” Japan’s FY2027 budget requests offer an early view of how the Takaichi administration intends to translate its “responsible proactive fiscal policy” into practice. The record JPY 143 trillion (USD 931 billion) headline matters, but the more important signal is where the government wants to build capacity. Across AI and semiconductors, energy, healthcare and defense, public spending is increasingly being used to strengthen the technologies, infrastructure, production capacity and supply chains Japan considers critical to growth, economic security and resilience. For businesses, this could create new opportunities—but also greater expectations around domestic investment, innovation and supply resilience. The key question now is which of these ambitions survive budget negotiations and translate into actual funding by year-end. KEEP READING
    Twenty-Five Years After 9/11 Richard Edelman reflects on the 25th anniversary of 9/11, sharing personal memories, Edelman’s response and the enduring lessons of leadership, resilience and remembrance. KEEP READING
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    Mainstream Media’s Witching Hour

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    Reflections from the 2026 Edelman Trust Barometer and three influential books on public housing, Mex...

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    The Year the Agencies Died

    12月 31, 2025

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    Disagree Better

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    The Demise of the Old Guard Leaves Door Open

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    12月 1, 2025

    Edelman has just completed its 44th year promoting the iconic Butterball Turkey Talk-Line. I want to...

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    Trust Is The Missing Ingredient in The AI Boom

    11月 18, 2025

    Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and w...

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    The Amanda Story: From Lambie to Lioness

    11月 7, 2025

    I speak for the entire Edelman family wishing Amanda and Marcel all of life’s joys, patience with yo...

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    Latinos Give Us a Lesson in Resilience

    11月 3, 2025

    I spent three days last week with Latino leaders, who gathered in New York City for the Hispanic Lea...

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    1929 and Trust

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    I have just read Andrew Ross Sorkin’s excellent new book, 1929: Inside the Greatest Crash in Wall St...

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