This June, Edelman unveils the 2026 Edelman Trust Barometer Special Report: Trust and Brands, which will explore how brands can stay relevant in an increasingly insular world.

Built on insights from 15 global markets, this year’s report examines how economic anxiety and shifting influence networks are changing the way consumers discover, trust, and connect with brands.

As trust becomes concentrated within tighter communities - shaped by creators, peers, earned media, and algorithms - brands face new challenges in driving relevance and growth.

The findings offer CMOs and brand leaders a framework for navigating today’s evolving consumer landscape, from the role of scale and earned influence to the changing dynamics of the information ecosystem.