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FeaturedIn an Insular World, Trust Is Earned — and Expanded — Through CreatorsThe 2026 Edelman Trust Barometer reveals a shift toward insular trust. Discover how creators help brands build credibility within trusted communities.KEEP READING
A Visit to Halas HallEdelman is working with the Chicago Bears on their quest for a new stadium. CEO Richard Edelman reflects on his visit with club President and CEO Kevin Warren at Halas Hall, the team headquarters named for team founder George Halas.KEEP READING
WPP Makes PR the Supporting CastWPP’s decision to place Burson within WPP Creative underscores a wider shift to positioning PR in support of advertising-led models. Richard Edelman explains why this opens space in reputation management and Earned First communications—and how Edelman is investing in earned media and trust to lead the next era of communications.KEEP READING
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The 5th annual Edelman Trust Barometer: Special Report - Trust and Health is coming out soon, offering a deeper exploration of how shifting societal forces, evolving leadership, and rising public expectations are reshaping the global health landscape.
As healthcare systems and politics environments continue to transform, this year’s report examines how trust is evolving, and what that evolution means for the future of health.
Sign up now to get the full story when the report launches in April.