June 2, 2026 – NEW YORK – Edelman has appointed Kenny Gold as Global Chief Creator Officer, reinforcing the firm’s continued investment in creator as a key driver of marketing, communications and brand relevance. Gold will report to Tristan Roy, President, Integrated Solutions & Delivery.
In this role, Gold will lead Edelman Creator globally, advancing the firm’s creator capabilities and further integrating creator with social, paid and performance. He will partner with teams across the network to deliver culturally relevant, creator-led programs that drive measurable business impact for clients. As audiences increasingly turn to creators as trusted sources of news, information and influence, Edelman continues to expand its investment in creator as an essential component of modern communications and marketing. With approximately 200 creator specialists globally, the firm is helping clients navigate a landscape where creators are no longer an emerging channel, but a core part of how people consume information and engage with brands.
“Creator has become one of the most important drivers of growth, relevance, opinion and business impact for brands today, and clients are increasingly looking for creator-led ideas and solutions across creative, social, paid and performance,” said Roy. “Kenny brings a rare combination of strategic vision, operational expertise and deep understanding of culture and platforms. He has built and scaled creator businesses at the highest level, and he is exactly the right leader to help accelerate Edelman’s global creator offering and deliver even greater value for our clients.”
Gold joins Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator, building the practice from the ground up. He developed a differentiated offering that combined consulting, creativity and creator-led marketing, leading work for brands including P&G, MGM Resorts, General Mills and Dave & Buster’s.
Earlier in his career, Gold led social at Grey Group, where he developed P&G’s #DistanceDance campaign with TikTok creator Charli D’Amelio, one of the platform’s most successful creator-led campaigns. He also co-authored Deloitte’s Creator Economy in 3D research and is a frequent speaker at major industry events including Cannes Lions, SXSW and CES.
“Edelman sits at the intersection of culture, communications, marketing and trust in a way very few firms can,” said Gold. “In an era where AI and creator are reshaping the industry, trust sits at the center of both. For 26 years, Edelman has helped businesses understand how trust shapes behavior, influence and decision-making globally. That foundation, combined with the firm’s creative ambition, global scale and integrated capabilities, creates an incredible opportunity to build creator programs that are culturally relevant, business-driving and built for the future.”
Gold’s appointment reflects Edelman’s continued focus on strengthening its creator capabilities within Integrated Solutions and more closely aligning them with social and performance to deliver a more connected and differentiated offering for clients. This year, Edelman was ranked the No. 2 Influencer Agency globally by Influencer Strategists, and over the past three years the firm has earned three Cannes Lions for influencer work.