For more than 50 years Edelman has built a reputation known for breakthrough strategy and programming that delivers valuable results to our clients. Our professionals across our global network strive to bring the highest level of personal and professional integrity to the execution of their job, every day. As a global organization it is all the more important that we be unified in all facets of how Edelman does business. Our expertise and role in the formation and dissemination of messages to all stakeholders is of value across the spectrum of traditional media as well as increasingly called upon by numerous new media options.
Maintaining high standards of conduct is not achieved solely by good intentions. It is achieved by clarity in knowing the firm's Missions and Values. In turn this understanding leads to Edelman's Principles and its Code of Ethics and Business Conduct.
Our Mission:
To provide public relations counsel and strategic communications services that enable our clients to build strong relationships and to influence attitudes and behaviors in a complex world.
- We undertake our mission through convergence by integrating specialist knowledge of practices and industries, local market understanding, proprietary methodology and breakthrough creativity.
- We are dedicated to building long-term, rewarding partnerships that add value to our clients and our people.
- Our clients are leaders in their fields who are initiating change and seeking new solutions.
Our Values:
| Quality: | Excellence in products, services, and people that drives long-term growth and employee satisfaction. |
| Integrity: | Responsible, trustworthy partners respected by all stakeholders. |
| Respect: | Positive relationships with our colleagues, clients, and the communities in which we do business. |
| Entrepreneurial Spirit: | Superior staff with the drive to take charge and make a difference for our clients. |
| Mutual Benefits: | Financial success that rewards our firm, our employees, and our clients. |
Principles:
- Edelman is committed to honesty.
- Edelman is committed to transparency.
- Edelman is committed to fair dealing.
- Edelman ensures business activity aligns with the interests of all stakeholders: clients, employees, and parties with whom we interact.
- Edelman strives to model best practice in all areas of our business.
- Edelman does not violate legal obligations.
Edelman’s Code of Ethics and Business Conduct provides a uniform understanding, informed by our Values, as to what is expected of Edelman employees and embodies our commitment to excellent counsel and service to all stakeholders. The code is supplemented by our Day-to-Day Situation Guide, which addresses issues specific to our industry. For a pdf copy of these documents, please click the following links:
