The 2024 Edelman Trust Barometer Supplemental Report: Insights for the Tech Sector finds that technology is at an inflection point. The technology sector is widely trusted, but AI is at a crossroads. As AI innovation speeds up, trust in AI companies has declined. People are concerned about AI’s privacy threats and harms to society. Now is the time for the technology sector to address those barriers head on in order to restore and build trust in AI.

DOWNLOAD THE REPORT  READ TOP FINDINGS

Methodology

The 2024 Edelman Trust Barometer is the firm’s 24th annual survey. The research was produced by the Edelman Trust Institute and consisted of 30-minute online interviews conducted between November 3 and November 22, 2023. Learn more >

 

28  
Countries 

32,000+   
Respondents

±1,150  
Respondents / Country

 

 

 

Barriers to AI Adoption

Nearly twice as many are more concerned over privacy than job impacts when it comes to their enthusiasm about the growing use of AI.

Edelman Trust Barometer 2024

Explore the findings 

Insights

Technology’s tipping point: Why now is the time to earn trust in AI

Margot Edelman

As people are divided on their acceptance of and trust in AI, the innovation is contributing to societal instability and polarization, making trust in the technology critical.

Published on the World Economic Forum Agenda

READ MORE

Subscribe for our research and insights directly to your inbox:

 

 

Download Report

 

 

 

What does this mean for your business? 

Get in touch to learn more.