While still growing, the future of social media engagement in Germany is promising.
Follow the Fellows
Ever wonder where hashtags all started? According to Business Insider, #barcamp was the first ever hashtag, created and used by Chris Messina, a former Google employee.
More Follow the Fellows Posts
More than 2,200 newspapers, 9,000 magazines, 2,000 radio stations and 3,000 TV stations get information to the Chinese public.
Social media enables brands to engage directly with their customers and build long-term relationships. This was my experience working with community managers on a Fortune 500 brand. More often than not, a brand’s virtual presence and identity greatly impact customers’ perceptions.
Brazil is off to a rocky start in 2015. The economy has slowed to a halt, with some economists suggesting Brazil will fall into a recession.
A Daniel J. Edelman Global Fellow discusses his year long experience living in London away from his home in Jakarta.
While brands have focused on social media as a means of storytelling and brand expression, it’s interesting to think about what using these large communities’ collective power could mean.
Delve deeper into the practices of Chinese consumers to further understand how they interact with and view brands.
It’s not often a week goes by where you go without meeting someone who works in your industry or works with a partner company.
An Edelman Global Fellow reflects on her experience in Japan after one year and offers key considerations to keep in mind when thinking about working abroad.
Social TV is about putting content closer to an audience and creating moments of interaction.
Delve into what is characteristically Chinese rather than using Western equivalents or assumptions.