Developing a product with an overreliance on technical insights is akin to simply imagining what customers want in an isolated cave; on the contrary, market research that does not factor in technical insights has a danger of leading to irrelevant product decisions.
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One Indian retailer offers an example of customer service communication when things go awry during busy season.
The excitement and positive attitudes, from both the presenters and the meeting attendees, must have been contagious.
Content, time and place don’t matter if you can’t connect. Find where your target audience is and go there.
To ensure you are understanding a person’s true opinion on a given topic, it’s smart to ask the same question a couple of times.
When I left San Francisco for my fellowship in Singapore, I had to trade out my U.S.-centric apps for local ones.
This election period was the culmination of one of the most fascinating presidential elections in the country’s history.
There is a big difference in how satisfaction is rated in Japan and in the U.S., specifically in terms of the “one to 10” scale. The quality of work isn’t lower. So what’s the issue?
By focusing on people as teammates and partners - and not just executors of tasks - talent development and successful client servicing can be achieved.
During my time in Frankfurt, I have observed that Germans and Americans tend to view projects and opportunities a bit differently.
From a market research perspective, insight-led communications is crucial when brands want to build a positive image in new markets.