Delve deeper into the practices of Chinese consumers to further understand how they interact with and view brands.
Follow the Fellows
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An Edelman Global Fellow reflects on her experience in Japan after one year and offers key considerations to keep in mind when thinking about working abroad.
Social TV is about putting content closer to an audience and creating moments of interaction.
Delve into what is characteristically Chinese rather than using Western equivalents or assumptions.
As leaders, we must empower our teams with the information they may need to deliver the highest quality service to our clients.
The holiday has become a haven for marketing teams across the country with retailers and brands keen to stand out from the crowds.
Technology can help disseminate many versions of a single message and make genuine 1:1 marketing a reality.
I worked with a company from a developed market that successfully expanded into emerging markets. A bespoke approach is required for the right communication strategy.
With so much going on, how can we deal with information overload? The answer is knowledge management.
Reelected President Dilma Rousseff now has the challenge to sell her ideas and positions to a country that has grown weary of her party’s 12 years of presidential control.
Developing a product with an overreliance on technical insights is akin to simply imagining what customers want in an isolated cave; on the contrary, market research that does not factor in technical insights has a danger of leading to irrelevant product decisions.