As leaders, we must empower our teams with the information they may need to deliver the highest quality service to our clients.
Follow the Fellows
The holiday has become a haven for marketing teams across the country with retailers and brands keen to stand out from the crowds.
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Technology can help disseminate many versions of a single message and make genuine 1:1 marketing a reality.
I worked with a company from a developed market that successfully expanded into emerging markets. A bespoke approach is required for the right communication strategy.
With so much going on, how can we deal with information overload? The answer is knowledge management.
Reelected President Dilma Rousseff now has the challenge to sell her ideas and positions to a country that has grown weary of her party’s 12 years of presidential control.
Developing a product with an overreliance on technical insights is akin to simply imagining what customers want in an isolated cave; on the contrary, market research that does not factor in technical insights has a danger of leading to irrelevant product decisions.
Be the person you want to work with. Stress and hectic schedules should never be a reason to be unavailable, unpleasant or rude.
One Indian retailer offers an example of customer service communication when things go awry during busy season.
The excitement and positive attitudes, from both the presenters and the meeting attendees, must have been contagious.
Content, time and place don’t matter if you can’t connect. Find where your target audience is and go there.
To ensure you are understanding a person’s true opinion on a given topic, it’s smart to ask the same question a couple of times.