A look at the results of the 2015 Edelman Trust Barometer through the eyes of German communicators.
Follow the Fellows
Learning a language at any level often delivers a deeper level of understanding around the country's culture, vital for living and working abroad.
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Social media marketing is blurring the lines between owned, earned and paid. While this has limited brands’ ability to leverage the organic reach of content, it has also given brands the impetus to break silos and create multiple, yet specialized touch points with their highly fragmented target audiences.
While still growing, the future of social media engagement in Germany is promising.
Ever wonder where hashtags all started? According to Business Insider, #barcamp was the first ever hashtag, created and used by Chris Messina, a former Google employee.
More than 2,200 newspapers, 9,000 magazines, 2,000 radio stations and 3,000 TV stations get information to the Chinese public.
Social media enables brands to engage directly with their customers and build long-term relationships. This was my experience working with community managers on a Fortune 500 brand. More often than not, a brand’s virtual presence and identity greatly impact customers’ perceptions.
Brazil is off to a rocky start in 2015. The economy has slowed to a halt, with some economists suggesting Brazil will fall into a recession.
A Daniel J. Edelman Global Fellow discusses his year long experience living in London away from his home in Jakarta.
While brands have focused on social media as a means of storytelling and brand expression, it’s interesting to think about what using these large communities’ collective power could mean.
Delve deeper into the practices of Chinese consumers to further understand how they interact with and view brands.
It’s not often a week goes by where you go without meeting someone who works in your industry or works with a partner company.