2014 Edelman Trust Barometer

About Trust

For our newest findings, please visit the 2017 Edelman Trust Barometer

We believe that trust is an asset that enterprises must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation.

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Building Trust

For companies looking to build or restore trust, the 2014 Edelman Trust Barometer offers insights on the path forward.

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