We believe that trust is an asset that enterprises must understand and properly manage in order to be successful in today’s complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation.
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust.
Our fourteen years of data indicates that trust is heavily influenced by geography. Where you live impacts how, and who, you trust.
The 2014 Edelman Trust Barometer explores four factors that influence trust in business: industry or sector, country of origin, enterprise type and leadership.
For companies looking to build or restore trust, the 2014 Edelman Trust Barometer offers insights on the path forward.