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2016 Edelman TRUST BAROMETER

Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.

There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.

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Trust Inequality 2016

Mounting Trust Inequality

This year witnessed a marked divide between the informed public and the mass population when it comes to trust in all institutions.

    Inversion of Influence 2016

    The Inversion of Influence

    In sync with the emergence of a widening trust gap, the traditional pyramid of influence — with elites on top — has been up-ended.

      Opportunity for Business 2016

      The Opportunity for Business

      Business finds itself in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.

        Leadership in a Divided World 2016

        Leadership in a Divided World

        A world of divided trust and dispersed authority presents a leadership opening. Yet, it is not business leadership as usual that will resonate.

          Trust Perspectives

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