Capabilities
- Business Marketing
- Brand Marketing & Communications
- Brand Journalism
- Branded Entertainment
- CommsTech
- Corporate Reputation
- Creator Marketing
- Crisis & Risk
- Data Security & Privacy
- Digital
- Digital Transformation
- Edelman AI
- Edelman Trust Management
- Environmental, Social, Governance (ESG)
- Executive Positioning
- Experiential Marketing
- Financial Communications
- Impact
- Litigation and Legal Affairs
- Media Relations
- Medical Communications
- Multicultural Communications
- Performance Communications
- Performance Marketing
- Predictive Intelligence
- Public & Government Affairs
- Purpose
- Research & Data Analytics
- Start-up Development
- Workplace Advisory
Sectors
Thought Leadership
For almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Social Impact & Sustainability
DP World: The Move to -15
May 27, 2025
The Move to -15°C resets frozen food standards to cut emissions and boost resilience....
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Health
Allegra: Allegra Airways
May 29, 2024
Allegra Airways just changed the game for allergy-sufferers with a data-driven real-time navigation ...
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Brand Purpose
Vaseline: See My Skin
June 1, 2022
Systemic racism and deep-rooted healthcare inequities in the U.S. lead to misdiagnosis and untreated...
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