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Jackie Cooper

global chair, creative strategy

Jackie Cooper

Jackie Cooper is a PR veteran with over 30 years experience, predominately in brand marketing, creative conception and personality strategy.

In 1987 she co-founded JCPR, the eponymous award winning consumer PR agency in London, running campaigns including the launch of O2,  Allied Domecq, Mary Kate & Ashley, Wembley Stadium and the final flight for Concorde. JCPR was the only agency  awarded two campaigns in the PR Week top campaigns of all-time list with their work for Wonderbra and Playstation.

Acquired by Edelman in 2004, she then served as creative director and vice chair of Edelman UK, where she provided strategic brand counsel on campaigns including the Dove Campaign for Real Beauty and Every Child has the Right to Play on Omo for Unilever,  and the Halo launch for Xbox .

In 2011 Jackie was appointed global vice chair of brand properties, working at the intersection of brand, content and partnerships, establishing global entertainment affiliations for clients internationally and delivering brand counsel for clients including Diageo, Starbucks and Microsoft.

Cooper also established Edelman’s Content offer, which utilized international production and network relationships to develop fully integrated campaigns across brand, pharma and experiential sectors.

Currently the global chair, creative strategy and a member of Edelman’s executive committee,  she oversees the firm’s creative offering collaborating with teams across the Edelman’s international network, ensuring clients benefit from powerful ideas that deliver memorable & meaningful  campaigns. She maintains her entertainment partnerships and continues  delivering consultancy work for individuals who have achieved fame and profile and want to ensure they establish the foundations for a compelling legacy and business future.

Jackie also acts as board advisor for Jamie Oliver Holdings, the NGO Children’s University; The Good Pitch, the global documentary initiative; and Wings of Hope, a UK based  education charity funding schooling in  India and Africa.

All posts by Jackie Cooper

Mayor

Posted on in Edelman Engage

A Mayor Among Us

The City of Westminster elected a new Lord Mayor last night. Her name is Sarah Richardson. She is the youngest Lord Mayor ever. And she works for Edelman!

Will.i.am

Posted on in Edelman Engage

The Liberation of Creativity

I love that we all have something in common with the dreams and aspirations of Will.i.am. We just need to ensure we give creativity the time and space to flourish.

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