Updated: April 18, 2008 04:50 PM
Updated: April 18, 2008 04:50 PM
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posted by leah.jones
This blog has been slowing down over the last few months and now I'd like to redirect you to Edelman Digital's new blog: Authenticities. You can find us all over there, so please come and visit.
posted by leah.jones
While I realize that I kept marking the days off on my calendar, I'm shocked that 2008 is already here. That means resolutions, goal setting, list making, intention creating or habit breaking, guess it depends on how you look at things.
Coming up on day 8, I honestly have no idea what my resolutions are this year. Sure, sure, sure. Like everyone else and their mother, I want to eat better, exercise more, and balance my checkbook. I want to frame the resolutions as positive tasks that I can reach, instead of sweeping life changes that will be overwhelming and go ignored due to stress.
Regardless of the resolutions I eventually pick for the year, here are five tools I might use to complete them. All different list making tools available for free and recently featured in a Friday5.
1. 43 Things is a site that asks you, “What do you want to do?” Users ender short phrases, in fact the shorter the better, and 43 Things tells you all the other people with the same goal.
2. A free offering part of 37Signals suite of software is the very simple Ta Da List. You can set up an account in seconds and share the list with your team. For a team list, you can subscribe to the via RSS for updates.
3. “Honey, remember the milk!” You won’t have to be told to Remember the Milk anymore, not when this aptly named site will remind you via IM, text, or email. This site is far beyond a simple to-do list and includes integration with maps, mobile, email and calendars.
4. If you just want to track a few things that you hope to do routinely, then Joe’s Goals might be the right place for you. Set the must-dos and hope-not-to-dos on Joe’s Goal and mark it with a check mark or frown every day.
5. Getting Things Done has spawned plenty of sites for GTD implementation like GTD TiddlyWiki and Nozbe.
How are you tracking your goals this year?
posted by leah.jones
Okay, so it isn't in the news yet, but it will be! After I write the article, my editors approved it and the next issue of PresenTense hits the press.
I've been exploring how online and offline interactions effect community and thought I'd ask you the same questions I asked for the article. Who knows, maybe there'll be a follow-up.
1. What was your first online community? What did it do for you? What was it like?
2. What online community to you identify most with? What's it like? What do you get out of it?
3. Have you ever met your online friends in the real world? What was that like?
4. How does your online life compliment or complicate your offline life?
posted by leah.jones
When we gathered this summer for the Academic New Media Summit, we heard from members of the print media that they are now in the 24-hour news game. They are blogging, they need video and they are getting increasingly involved online as individuals and as companies. Let's take a quick look at some of the blogging that mainstream media is up to.
1. The Gray Lady, the New York Times, is now up to 45 blogs offered at NYTimes.com. All are rss-enabled and include blogs focused on pretty much everything it covers. One I think is particularly interesting is The Lede which follows a story as it spirals off in a new direction.
2. In France, Radio France now features a dozen blogs. Many of the blogs are fairly new, with archives only going back 2-6 months, but the posts are generating comments. Of course it isn’t only blogs, Radio France also has an extensive library of podcasts.
3. Italy has two major dailies and both are blogging. The Corriere della Sera features four blogs (and stunning photography) and Repubblica offers a number of blogs using Kata Web, which also offers readers a chance to create their own blogs.
4. In Korea, citizen journalists and freelancers contribute to OhmyNews International which is written in both Korean and English. The site also includes podcasts to let readers hear the writers in their own voices.
5. Another great resource is the European Journalism Centre. You can click on any country and read a report on the major outlets of the country. Most of them are starting to try blogging in some fashion. Some reports even include a civil media list for the country.
What mainstream press blogs that you love to read have I left off the list?
posted by leah.jones
This afternoon I made my way over to Suburban Turmoil to read Mommy Blogger Marketing 101. I found my way there after a colleague (and fellow blogger) sent me the link to Mom 101 and there was a comment about Mother Goose Mouse's recent post.
I love to read stories from bloggers of great interactions with PR folks. And I try to share these stories as best I can. When I train people on blogger engagement these days, my presentation is made of quotes of blogs.
I wanted to tell bloggers how we try to train account staff to do blogger engagement at Edelman.
1. I often get asked for my list of top mommy bloggers, top travel bloggers, top _____ bloggers and I always respond, "I don't have a list." Why not? We believe that we need to talk to the right bloggers and the right bloggers change for every account. It is time intensive to build new lists, but I think that the act of building a list helps the account staff learn about the bloggers and that the bloggers on the list are more likely to be really interested.
2. "What do you have that offers value to their lives?" In addition to product, can we also offer a chance to talk to a spokesperson? A way to do have prizes for their readers? An example is a blog tour we are doing right now with Wrigley Gum. In addition to 10 Step It Up with Extra kits for their readers, bloggers can interview a Wrigley nutritionist or Marty from the Biggest Loser.
3. Sometimes we say no. We have had products where the conversation just wasn't there or we didn't have anything tangible to offer bloggers. Sometimes the topic is just too private and bloggers wouldn't be interested, no matter how big the freebie or how big the news is to the company. Sometimes, blogger engagement isn't the way to go.
4. Pitch is a four letter word. We try really hard to stop people from saying "pitching bloggers" and talk about "engaging bloggers." It might sound silly, but by changing the word, we can change the mind-set a little.
5. Read the blog. Read the blog. Read the blog. Read the blog. And did I mention, you should read the blog. And then read more of it. It is so much easier to write a blogger if you have read their blog. You'll have confidence that this blogger might want to hear from you.
6. Let it go. The blogger didn't write you back? Take the silence as your answer, let it go and move on. It isn't easy to do, especially not when PR folks are used to pitching. Again, this is why we don't say "pitching bloggers."
That's not my whole training, but those are some of things I try to get across to account staff here at Edelman. Just wanted to let bloggers know that we're listening, adjusting and training all the time.
posted by leah.jones
Today marks my anniversary. Not at Edelman or in the me2revolution, but the anniversary of sending a weekly global email called the Friday5. Each week, with the help of my colleagues, I write an email related to social media and send it to the global Edelman network. Sending an email to 4000 people began as an intimidating task, but has become part of my routine.
I thought I'd share with you my anniversay edition, called Great Posts for Great Minds.
For this anniversary edition of the Friday5, we take a break from “How To” and “What’s that” editions to look at five stories or blog posts that we have enjoyed over the last couple weeks. Sometimes reading stories that are off the beaten path can help you gain a fresh point of view or find a new solution to a nagging problem.
Without further adieu, here are five posts that got us thinking.
1. When I need inspiration for a presentation, I turn to Garr Reynolds at Presentation Zen. Last week he wrote about Pecha Kucha nights. Pecha Kucha is an international phenomenon that gives speakers 20 slides and only allows 20 seconds per slide resulting in high paced presentations that are very different than your average deck.
2. Raul Gutierrez is a New York based artist who shared a wonderful story of unexpected community on a New York Subway platform. “We were all spread out across the platform, all standing, but after half an hour everyone had migrated to the benches and we were all sitting in a row. Nobody had anything to read, cellphone service wasn't working, and most unusually, no one was attached to an ipod…”
3. Only-Connect is a “wannabe, amateur photographer” in Chicago who has found a way to turn the odd layout of Flickr into a way to share visual stories. Take time to scroll through the photo-stream and see how this artist sees the world.
4. Do you need a mind map or do you need a concept map? Knowledge Management blogger Jack Vinson helped a reader figure out what she really needed and how to pick the right tool for it.
5. Finally, Chris Brogan gives us 100 posts to write. Posts that he wants to read for inspiration or to learn how other people think. He asked, “Make the coolest ideas from whatever these spark in you, and keep coming back to these as often as you want. Bookmark the page. Copy/paste it into a notepad file. Whatever works for you. Or just use them as a way to bounce into better posts of your own devise.”
Have you read something outstanding this week? Please share it with us
posted by leah.jones
Last weekend I did it too. I spammed my whole email address book (850 addresses) with invitations to Quechup. It got me thinking about a few different online privacy issues, but first the story...
Running your address book through social networks has become quite common. I’ve done it on Facebook and Twitter, so I didn’t second guess doing so on Quechup. After all, I’d been invited to join by a trusted source, so it probably was a great new site. The next morning I learned that when I ran my email account through the friend finder, it had lifted all 850 addresses and emailed every single person an spam invite. It was a reminder of the need to check out sites for yourself and read the fine print, really read it.
Other news this week is that Facebook is opening up to search engines. Users now need to select if their profile will be searchable and how much data will be available for public searches. This is what prompted me to start limiting my profile to loose connections and breaking connections with strangers.
What are you doing to proctect your privacy online?
TalkShop is a blog about word-of-mouth and the Me2 Revolution, published by Edelman and hosted by Phil Gomes, the company's Senior Counsel, Online Communications. This blog pulls in thoughts and opinions from members of the worldwide Edelman network.
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