Partnership with Bloomberg Media. Today, the bar for authenticity is higher than ever—and trust has become a leadership issue. In this invite-only workshop, hosted under Chatham House Rule, Edelman and Bloomberg Media come together to explore how brand and corporate reputation can work harder in tandem. Backed by new findings from Edelman’s 2025 Trust and Brands report and Bloomberg’s Corporate Reputation Study, the session will surface fresh ideas, real tensions, and actionable paths forward for business leaders navigating a high-stakes trust landscape.
Marcela Melero (Chief Growth Officer, Dove) and Judy John (Global Chief Creative Officer, Edelman) share bold perspectives on evolving creatively, leading fearlessly, and staying true to their voice in an industry obsessed with the ‘new’ and the ever-present ‘Gen Z brief’.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Leave your generational stereotypes at the door. In this exclusive session hosted by Jackie Cooper, Edelman’s Global Chief Brand Officer, we hand the mic to the audiences brands want most—Gen Z and Boomers. Powered by Edelman’s Gen Z and Longevity Labs, this interactive “ask us anything” features unfiltered insights from Gen Z creator Boman Martinez-Reid. Why do brands miss the mark? Why is older wealth ignored? Expect candor, contrast, and cross-generational truths that challenge assumptions.
Judy John (Global Chief Creative Officer, Edelman & Titanium Lions Jury President) joins leading voices from the industry to share personal stories of triumph and transformation through creativity. Together, they’ll explore how bold thinking turns good ideas into extraordinary ones — and why creativity is the key to driving progress in a constantly evolving landscape.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Click to explore more ⇢
ARTICLE
Creativity That Doesn’t Fit In a Box (And Why That’s the Goal)
Judy John
Why creativity that breaks the mold drives deeper impact—and why that’s exactly the goal at Cannes Lions 2025.
ARTICLE
A Farm And A Studio: The Making Of Edelman UK's ECDs
Jamie George Cordwell & James Woods
Edelman creatives James Woods and Jamie George Cordwell might have similar sounding names but they approach briefs from entirely different angles.
ARTICLE
The Golden Age of Earned
Richard Edelman
Earned media is emerging as the key driver of trust and visibility in an AI-led search era.
ARTICLE
Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Sara Rezaee
Edelman’s panel at Brands & Culture 2025 explored how creators are reshaping trust and brand strategy.
ARTICLE
Dear Cannes Lions
Richard Edelman
Edelman's evolution and their recent successes at the Cannes Lions.
.
.
The Cannes Lions Awards are the centerpiece of the International Festival of Creativity, and each year Edelman is proud to have several participants on the jury, lending their expertise and creative spirit to decide the winning work across multiple categories.
The work we’re proud to showcase at this year’s festival. From data-driven creativity to culturally defining campaigns, we’re spotlighting Trust in action.
Edelman's flagship podcast, The TrustMakers, take to Spotify Beach for an in-depth, six part special series unpacking our forthcoming Brand Trust report.
Stay ahead of the trends, behaviours, and cultural moments shaping social media and beyond, subscribe to Keeping Current — Edelman’s weekly roundup powered by our global team of social and cultural strategists. It’s everything brands need to know, delivered straight to your inbox.