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Edelman's Jury Members

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Join us at Cannes Lions as we celebrate 25 years of the Edelman Trust Barometer and bring bold ideas to life with marketing leaders, creators, and changemakers shaping what’s next.

Edelman is leading key conversations at Cannes Lions through official programming and thought leadership. From brand trust to marketing leadership and cultural relevance, our sessions are designed to inform, challenge, and equip decision-makers with insights that matter.

We’re proud to have Edelman leaders serving on the Cannes Lions awards juries, and to be entering work among this year’s award contenders. Explore everything Edelman is bringing to Cannes.

 

What's On →

Unlocking Brand Leadership: A Workshop for CMOs and CCOs

Wednesday, June 18 | 12:30 - 14:30

Partnership with Bloomberg Media. Today, the bar for authenticity is higher than ever—and trust has become a leadership issue. In this invite-only workshop, hosted under Chatham House Rule, Edelman and Bloomberg Media come together to explore how brand and corporate reputation can work harder in tandem. Backed by new findings from Edelman’s 2025 Trust and Brands report and Bloomberg’s Corporate Reputation Study, the session will surface fresh ideas, real tensions, and actionable paths forward for business leaders navigating a high-stakes trust landscape.

REGISTER INTEREST

Changemakers: Dove Presents ‘Relevance Never Gets Old’

Wednesday, June 18 | 14:00 - 14:45 | Terrace Stage

Marcela Melero (Chief Growth Officer, Dove) and Judy John (Global Chief Creative Officer, Edelman) share bold perspectives on evolving creatively, leading fearlessly, and staying true to their voice in an industry obsessed with the ‘new’ and the ever-present ‘Gen Z brief’.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
 

 

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Age of Influence: Cross-Generational Insights Straight from the Source

Thursday, June 19 | 10:00 - 11:00 | Edelman Trust House

Leave your generational stereotypes at the door. In this exclusive session hosted by Jackie Cooper, Edelman’s Global Chief Brand Officer, we hand the mic to the audiences brands want most—Gen Z and Boomers. Powered by Edelman’s Gen Z and Longevity Labs, this interactive “ask us anything” features unfiltered insights from Gen Z creator Boman Martinez-Reid. Why do brands miss the mark? Why is older wealth ignored? Expect candor, contrast, and cross-generational truths that challenge assumptions.

 

SAVE YOUR SEAT

Creativity in the Making: Shaping Tomorrow with 2025 Jury Presidents

Friday, June 20 | 14:45 – 15:45 | Debussy Theatre

Judy John (Global Chief Creative Officer, Edelman & Titanium Lions Jury President) joins leading voices from the industry to share personal stories of triumph and transformation through creativity. Together, they’ll explore how bold thinking turns good ideas into extraordinary ones — and why creativity is the key to driving progress in a constantly evolving landscape. 
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
 

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Edelman at Cannes Lions →


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ARTICLE

Creativity That Doesn’t Fit In a Box (And Why That’s the Goal) 
Judy John

Why creativity that breaks the mold drives deeper impact—and why that’s exactly the goal at Cannes Lions 2025.

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WINNER & SHORTLISTED
HELLMANNS: Mayo Exchange
HELLMANNS: Mayo Exchange
SHORTLISTED
DOVE: Code My Crown
DOVE: Code My Crown
SHORTLISTED
AMREF: Flags Of Unity
AMREF: Flags Of Unity
Brand Trust
PODCAST
Podcast
Dove's Marcela Melero on Building a Brand People Believe In
DOVE: You Craved, We Crumbl’d
SAMSUNG: Ocean Mode
DOVE: Under My Skin
DOVE: Sports ReIllustrated
DOVE: Beauty Never Gets Old
DOVE: Beauty Never Gets Old

ARTICLE

A Farm And A Studio: The Making Of Edelman UK's ECDs
Jamie George Cordwell & James Woods

Edelman creatives James Woods and Jamie George Cordwell might have similar sounding names but they approach briefs from entirely different angles.

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SHORTLISTED
DOVE: Beauty Never Gets Old
AMPARA: Ban This Profile
AOA: The Impossible Camera
AOA: The Impossible Camera
SHORTLISTED
EBAY: Endless Runway
EBAY: Endless Runway
SHORTLISTED
ADVIL: Headsettings
ADVIL: Headsettings

ARTICLE

The Golden Age of Earned
Richard Edelman

Earned media is emerging as the key driver of trust and visibility in an AI-led search era.

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HELLMANNS: Will Levis No.8
HELLMANNS: Will Levis No.8
SHORTLISTED
UNILEVER: Out Of Home
UNILEVER: Out Of Home
PODCAST
Podcast
General Mills' Doug Martin on Human-Centred Brand Strategy
IKEA: This Is Not A Home
IKEA: This Is Not A Home
PIZZA HUT: Pop Up
PIZZA HUT: Pop Up

ARTICLE

Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership
Sara Rezaee

Edelman’s panel at Brands & Culture 2025 explored how creators are reshaping trust and brand strategy.

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DOVE: Beauty Never Gets Old
DOVE MEN+CARE: _EASTM_DE
SHORTLISTED
GENERAL MILLS: Progresso Soup Drops
GENERAL MILLS: Progresso Soup Drops
DOVE: You Craved, We Crumbl’d
DOVE: You Craved, We Crumbl’d
IKEA CANADA: Sleepless Lamp
IKEA CANADA: Sleepless Lamp

ARTICLE

Dear Cannes Lions
Richard Edelman

Edelman's evolution and their recent successes at the Cannes Lions.
 

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WATER FOR THE PEOPLE: The Dehydrating
WATER FOR THE PEOPLE: The Dehydrating Book

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Meet our Jury Members →


The Cannes Lions Awards are the centerpiece of the International Festival of Creativity, and each year Edelman is proud to have several participants on the jury, lending their expertise and creative spirit to decide the winning work across multiple categories.

 

Explore our Cannes Lions contenders → Explore the Work →


The work we’re proud to showcase at this year’s festival. From data-driven creativity to culturally defining campaigns, we’re spotlighting Trust in action.

 

The Trustmakers →

Edelman's flagship podcast, The TrustMakers, take to Spotify Beach for an in-depth, six part special series unpacking our forthcoming Brand Trust report.

LISTEN NOW

 

 

Keeping Current →

Stay ahead of the trends, behaviours, and cultural moments shaping social media and beyond, subscribe to Keeping Current — Edelman’s weekly roundup powered by our global team of social and cultural strategists. It’s everything brands need to know, delivered straight to your inbox.

 

Create work that wins — and matters

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